Imperial Cat (imperialcat.com) has expanded its brand of feline products to promote June as Adopt-A-Cat month. The expansion includes Scratch ‘n Bits, a line of scratchers designed exclusively for shelter cats. The honeycomb texture of Scratch ‘n Bits simulates the feel of tree bark and satisfies a cat’s natural instinct to scratch. The scratchers help misplaced cats relieve stress and feel more comfortable before finding a new home.
Imperial Cat customers can purchase and ship of case of 20 units of Scratch ‘n Bits directly to the shelter of their choice for $25. By encouraging people to support local animal shelters throughout the month of June, Imperial Cat hopes to inspire others to do good deeds for homeless animals year-round, while spreading the message about the importance of pet adoption.