BEL AIR, Md.–Pet Store Pro, the free online training program offered by the Pet Industry Distributors Association (PIDA), has introduced two new merchandising courses to teach effective ways to encourage consumer purchases and repeat visits. The courses were developed in partnership with RetailTraining.com.
Merchandising Fundamentals explains why merchanding matters to customers and employees. Content includes operational essentials for housekeeping, recovery, lighting, signage, stocking, cross merchandising and retention.
Advanced Merchandising focuses on how to create a welcoming environment and design displays that sell and trigger impluse purchases. Topics include visual design principles and techniques, how impulse triggers prompt customers to buy, and identifying merchandising opportunities and in-store impulse zones.