EASTON, Pa.–Over 700 attendees went to the 2012 Phillips Feed & Pet Supply Open House at the Ocean Place Resort in Long Branch, N.J., in early August. Representatives from 391 stores were able to browse new products on the market from the 126 manufacturers that exhibited at the show.
“Everyone was excited to be back,” says Jessica Kurtz, marketing and event planner at Phillips Feed & Pet Supply. “A lot of people turn [the event] into a vacation.”
The beach-themed event featured the annual bonfire and lobster roast on the beach, a vendor appreciation dinner, which included the Sixth Annual Tom DeVito Salesman of the Year award and the Second Annual Newcomer of the Year Award, and 10 $1,000 cash giveaways.
Phillips Feed & Pet Supply also recently acquired Anjo Distributors of West Babylon, N.Y. Anjo Distributors’ owner Andy Mistler has been a distributor and customer of Phillips for nine years. Mistler will maintain his retail location in West Babylon.
Phillips acquired Mike’s Feed Farm Wholesale Distribution Company earlier this year.