Spring Naturals Unveils POP Toolkit

MITCHELL, S.D.–Spring Naturals by Performance Pet Products has created a full range of merchandising and training aids to support its retail partners. Each POP toolkit includes a compact video display that presents key selling points that set Spring Naturals dinners and treats apart. Additionally, the kit includes 100 consumer brochures, two self-standing brochure holders that can be placed in the food aisle or on a register counter, a wall/window decal and static clings. The kit also features to shelf talkers, two shelf danglers and a colorful counter mat. Retailers can train and support their staff through Spring Naturals’ webinars and the company’s service reps.