The KONG Company has partnered with the Petfinder Foundation to provide quarterly donations of toys and treats for cats and dogs for a number of the foundation’s animal initiatives. The donations will support events including Adoption Options, a nationwide seminar tour for shelter and rescue organizations. Pet Parents that use Petfinder.com to adopt an animal will receive “new adopter” gift bags that contain information, KONG treat samples and a coupon for a future purchase of KONG products.
The company has also partnered with the American Humane Association’s Hero Dog Awards. KONG’s Classic dog toy will be the official toy of the Hero Dog Awards, which annually honors America’s hero dogs. KONG will provide toys and gift baskets to each of the eight Hero Dog canine finalists, and will provide product samples and coupons for media and all attendees at the Hero Dogs Awards gala.