NEW YORK—The Private Label Manufacturers Association (PLMA) will unveil the new Pet Care Pavilion at its 2012 Private Label Trade Show, Nov. 11-13 in Chicago. PLMA attributes the inclusion of the Pet Care Pavilion to increased growth of pet food and pet supplies sales in traditional supermarket, drug chain and mass merchandisers, in addition to large pet superstores and smaller independent stores. In traditional channels, private-label accounts for unit market shares of 12.9 percent in pet foods and 17.4 percent in pet supplies, which includes toys and accessories.
“The pet category has been growing in a number of ways with premium, natural and organic foods, and certain retailers are pioneering that product range,” says Brian Sharoff, president of PLMA. He notes that with supermarkets, mass merchandisers and drug chains taking notice of these trends in the pet category, small independent pet retailers would be wise to consider including their own brand in order to compete.
“In order to get customers, smaller retailers can have their own brands, which gives them a way to control the price, and they can compete with a bigger retail chain,” he says. “If those retailers have the opportunity to see what a private-label show is, they can get on track to solve the problem [of competition].”
The PLMA expects as many as 50 exhibitors emphasizing pet foods, pet care and similar products in the Pet Care Pavilion. “For those smaller retailers that want to be in private label, our exhibitors have the experience and knowledge to help them,” Sharoff says.