Innova Adds More Natural Ingredients to Foods and Treats

Innova, by Natura Pet Products (, has upgraded all of its dry food and treat formulas for cats and dogs to contain more whole grains and fresh ingredients. The improved formulas include more poultry and fish, 100-percent whole grains, and a greater variety of fruits and vegetables, including pears, blueberries, green beans and parsnips. The formulas offer more antioxidants, fibers, minerals and vitamins through its whole grains. Additionally, the company’s Low Fat formulas were enriched and renamed Weight Management formulas.