MUSCATINE, Iowa–World’s Best Cat Litter rewarded one grand prize winner and 25 regional winners in a program that recognizes retailer partners who share the brand’s dedication to hassle-free cat care.
Amber Nurmi of Healthy Pet in West Linn, Ore., was named the 2012 Retail Ambassador of the Year for excellence in supporting the World’s Best brand. Nurmi received an Apple iPad 2 and custom World’s Best Cat Litter apparel, along with a paid day off from work.
The Retailer Ambassador Award Program honors retail employees who understand the brand and help customers discover how World’s Best simplifies cat care. Nominated employees were judged based on sales performance, presentation, and awareness of the benefits of World’s Best Cat Litter.
“The program was designed to show our appreciation for those retail associates that go above and beyond supporting World’s Best Cat Litter,” says Jean Broders, brand manager of World’s Best Cat Litter. “Many of the associates were very excited about the program and appreciative that their efforts were being recognized.”
The program was a success, according to Broders, who says the company will continue with programs that recognize those that support the brand. “We will continue to support retailers that support our brand,” she says. “These partnerships are advantageous for World’s Best Cat Litter and the retailer to help grow business for both parties.”