MINNEAPOLIS–Ideas that Kick, a Minneapolis-based design consultancy, redesigned the packaging for Blackwood Pet Food's full line of super-premium cat foods. The new design places key nutritional information for each recipe front and just a bit off-center on each bag.
The nutrition-based bag fronts make it easy for pet store employees to recommend Blackwood foods to pet owners. The design concept was first applied to the company's super-premium dog recipes.
"The combination of photography, key facts and a clear sense of content organization really help the brand stand out on shelves," said Stefan Hartung, creative director at Ideas that Kick.