Purina Pro Plan Introduces App to Complement Sport Line
January 30, 2013

ST. LOUIS–Purina has introduced Purina Pro Plan P5, a free mobile app that gives dog owners mobile lessons in agility, dock diving, flying disc, obedience, running and strength training. The app is part of the Purina Pro SPORT product launch and is available for free.

 

Purina Pro Plan P5 allows dog owners to set, track and share personalized fitness goals for their dogs based on breed, weight and body condition. Once users set a goal, they can develop a weekly training plan comprising a combination of high/low impact activity, agility and obedience training sessions.


The app contains step-by-step video demonstrations and easy-to-use instructions from Purina Pro Plan trainers to help guide users through each lesson. Owners and their dogs can also earn Greatness Points and individual badges for achieving weekly goals and completing specialized lessons.

Purina Pro Plan Sport offers three formulas to fuel athletic dogs based on activity level, including Purina Pro Sport Active for dogs that exercise regularly, Purina Pro Sport Advance for more athletic dogs and Purina Pro Plan Sport Performance for dogs taking part in competition and/or training to compete.

"More and more people are taking part in activities such as 5Ks and half marathons, and more of them want to exercise with their dogs," said Robert Tochterman, brand manager of Purina Pro Plan. "There are already many performance nutrition products to help people excel in sport. By giving dogs the right kind of nutrition, we can help promote their athletic abilities in the same way."

 

"This combination of nutrition and the P5 app gives dog owners the support they need to lead their dogs on their personal journey to greatness," Tochterman added.