Size and Substance
By Mark Kalaygian
Published: February 1, 2013


Want more Pet Business? Well, you’ve got it.

As you may notice even before opening the February issue, Pet Business magazine is sporting a bold, new look that features a bigger format than we’ve ever had before.

But is bigger necessarily better? Only if you know what to do with that extra size. By flipping through the pages that follow, you will see that Pet Business’ new design isn’t simply about a bigger format. In fact, our added girth is really a means to an end. It allows us to pack even more useful information for pet retailers into every issue, while complementing it with bold graphics and a more polished, modern aesthetic.

We purposely chose the February issue to introduce our new format because it coincides with the 2013 edition of Global Pet Expo, the pet industry’s largest annual trade show. Like Pet Business, the organizers of Global Pet Expo understand that size only matters if it is backed up with substance. Both the expo and Pet Business are packed with exciting new product introductions and valuable educational content that can directly help a pet retailer’s bottom line. That is why our long-standing partnership with the show works so well.

Pet Business has been producing all of Global Pet Expo’s official publications since its inception, including a Show Daily magazine that we produce live at the show. In each issue, retailers will find in-depth interviews with key industry executives, the latest breaking news and new product launches from the show floor, and insights from some of Global Pet Expo’s educational seminars.

If you’re reading this at the expo, be sure to stop by the main entrance to pick up a copy of the latest Show Daily issue. If you couldn’t make it this year—or if you just prefer electronic media—visit petbusiness.com, where you can view all of the content from each day’s edition and flip through digital versions of all three publications. Also be sure to follow us on Twitter, Facebook and Instagram (petbusinessmag), where we will post up-to-the-minute information and photos throughout Global Pet Expo. It’s the next best thing to being at the show.

Global Pet Expo and Pet Business are two organizations that are using size and, more importantly, substance to deliver for pet retailers.