Standing Apart from the Crowd
By Mark Kalaygian
February 7, 2013

While doing research for an article that I am writing for the Global Pet Expo Show Daily magazines that Pet Business publishes live at the show every year, I came across some numbers that show the pet specialty channel is gaining market share over mass and grocery retailers. That is obviously a great development for pet retailers, but it hasn’t been easy to accomplish. Pet stores have earned every point of market share they’ve been able to gain—in large part by honing their product mixes to have very little overlap with competitors in other channels.


When it comes to differentiating your product mix, going to a trade show like Global Pet Expo, which will be held Feb. 20 – 22 in Orlando, Fla., can be invaluable. Every independent retailer going to the show should make a point of visiting two parts of the show floor, in particular—The What’s New section and The Natural Pet section.


The What’s New section features Global Pet Expo’s first-time exhibitors—companies that are tailor-made for small independent stores. Here, you are certain to find a wide range of products that aren’t likely to be found on your bigger competitors shelves anytime soon.


The Natural Pet section is another must-see show floor section. This is where many of the exhibitors that offer natural, holistic and eco-friendly products are located. As we all know, these types of products have proven instrumental in the success of the pet specialty channel over the past several years—particularly in the food category—and that trend shows no signs of slowing.

 

Smart retailers can start planning for a successful Global Pet Expo right now by checking out Pet Business’ official Global Pet Expo Preview Guide, where you will find a plethora of information about the show, including more on the various specialized show floor sections and an exhibitor list, as well as key product launches that will take place at Global.