Petmate Redesigns Logo

Petmate ( has redesigned its logo and brand badge, which is reflected on the company’s packaging. The logo and updated packaging aesthetic are key steps toward creating compelling brand presence and lasting consumer connections at retail, providing sales driving merchandising solutions, the company says.


“Our primary purpose is to support our retail partners, optimizing Petmate’s in-store presence throughout all product categories, reinforcing brand strength and translating into greater sales,” said Larry Baab, Petmate's executive vice president of marketing and new product development.