The American Pet Products Association's (APPA) Pets Add Life (PAL) non-profit public awareness campaign won the 2012 “Best Viral Video” Strategic Video Award for its “Pet Interviews: Guinea Pig” video.
“We are so excited to receive this award,” said APPA president and CEO Bob Vetere. “Our main goal with the ‘Pet Interviews’ video series and the campaign as a whole is to promote multiple pet ownership and we could not be happier to see what a huge success the series has become.”
The Strategic Video Awards were created for companies and organizations that use video to communicate for corporations, associations, non-profits, public institutions, colleges and universities, PR firms and ad agencies, and custom publishers. Video submissions are judged by expert practitioners and are evaluated based on how thoroughly they have met communication objectives. One winner, along with honorable mentions, is awarded in each category.
Featuring “talking” animals in a series of videos to help promote multiple pet ownership, PAL’s ‘Pet Interviews’ videos are produced by the famous creator of the wildly popular ‘Ultimate Dog Tease’ YouTube hit, Andrew Grantham. Grantham’s videos have received more than 100 million views and were named number-two on YouTube’s Top 10 videos of 2011.