The American Pet Products Association's (APPA) board of directors has approved the formation of the Pet Leadership Council, which will consist of roughly 20 company leaders from all segments of the pet industry. The Pet Leadership Council will focus on strengthening and consolidating key objectives and initiatives to keep the pet industry strong.
"This new organization will provide a forum for a broader spectrum of senior-level industry leaders to participate in discussing and addressing all aspects of the industry to protect its greater good and ensure its success as a whole," said APPA board chairman Jim Heim.
The council will consist of mass retailers, pet retailers, non-food manufacturers, pet food/treat manufacturers, pharmaceutical manufacturers, distributors, trade associations, industry organizations and live-animal suppliers. Its goal is to consolidate the involvement and funding for key initiatives needed in order to promote, develop and maintain the advancement of the pet industry.
The Pet Leadership Council will serve to foster research, development and training, promote a better understanding of the various segments of the industry, cooperatively address concerns of mutual interest, maintain a liaison between government and the industry, and provide joint publicity and public relations for the pet industry.
“This is a tremendous advancement for the industry and has taken a lot of work to get here,” said APPA president and CEO Bob Vetere. “This truly can take everything to the next level, but to meet its full potential, it is going to require strong participation, input, time and energy from those leaders with the experience, knowledge and ability to continue to move this industry forward. I am confident they will step up to the challenge.”
Vetere will oversee the Council as well as serve as a non-voting member of APPA’s board of directors.
The APPA board of directors will now consist of nine voting members including: New chairman Jim Heim of Central Garden & Pet; secretary/treasurer Robert Merar of General Pet Supply; Michael Farmer of GlobalOne Pet Products; Steve Ware of Ware Manufacturing; Brent Weinmann of Vitakraft Sunseed; Roger Morgan of PawTree LLC; Rodolfo Spielmann of Nutro; and the addition of two new members.