New Coalition Supports Environmental Performance
Planet Dog has joined other pet industry leaders to become a founding member of the Pet Industry Sustainability Coalition (PISC). The company donated $10,000 to the non-profit organization, which will give manufacturers, distributors and retailers an arena to collaboratively navigate a clear pathway toward improved environmental performance in the pet industry.

"We embrace the efforts of the Pet Industry Sustainability Coalition to extend these values and commitment to the pet industry and we are excited to be a part of its founding," said Stephanie Volo, co-owner of Planet Dog. "We look forward to a productive and successful collaboration with other industry leaders to put sustainability at the forefront. It will strengthen the industry as a while while protecting our most valuable resource—our planet."

PISC has an open membership model that encourages all companies, regardless of their size or financial investment, to join. The collaborative approach will transform the knowledge and resources available in the industry to provide tools and resources for companies to implement real change.

Other founding PISC members include: Cardinal Pet Care, Natural Capitalism, Only Natural Pet, "I and Love and You" and WestPaw Design. Each company also donated $10,000 to join the team.

PISC will provide a web-based toolkit that will serve as a roadmap to guide members toward greater sustainability achievements. An Accreditation and Leadership Award component based on voluntary action toward implementation will create trust-worthy standards and a universal sustainability language for the industry as a whole.