Pet Store Pro, the free online training program created by the Pet Industry Distributors Association (PIDA), has added new content designed to help pet store owners develop, manage and promote effective and profitable customer loyalty programs.
Managing Customer Loyalty Programs teaches pet storeowners and managers strategic ways to use reward programs to strengthen customer connections and grow business. Management-level topics include: identifying the program types and components that are right for each store; enhancing an existing program; developing a rollout plan and ongoing management schedule; and using purchasing data to build customer relationships and target marketing.
The Customer Loyalty Program Fundamentals course focuses on the key role that frontline associates play in a loyalty program's success, including operational tasks and employee buy in. Lessons teach associates how to promote a store's program, answer customer questions, enroll shoppers, and process loyalty transactions and rewards.