The dog days of summer are upon us, and perhaps there’s no better way to kick off the season than with Pet Sitters International’s Take Your Dog To Work Day (TYDTWDay). The annual event was designed to celebrate the humane-canine bond and encourage pet adoption.
The Honest Kitchen—a California-based pet food, treat and supplement manufacturer—kindly reminded the entire Pet Business editorial staff that this year’s TYDTWDay falls on June 21. The company sent each editor a care package chockfull of Honest Kitchen dog treats and ideas for games to play with four-legged friends in the office. It included a poster printout and a booklet featuring five different games pet owners can play with their pups at work.
Pet specialty retailers and other pet-care professionals might want to steal a page from The Honest Kitchen’s playbook by getting involved in how businesses in their area celebrate TYDTWDay. Sharing and promoting the event on a store’s Facebook or Twitter page can help boost local interest before the day arrives, and retailers can email Pet Sitters International at email@example.com for a list of companies participating in their area.
Reach out to participating local businesses and ask how your store can help make the most of the celebrated day. Pet Sitters International suggests that pet-care professionals offer up their expertise to educate local pet owners, which will make them aware of your business and services.
If you can, donate doggie bags filled with essentials like food or treat samples, toys and clean-up bags. It will help make the day go smoother for employees and their pets, in addition to promoting the brands in your store. Or consider sharing ideas for games employees can play with their pups in the office. Try including games that might be played at an in-store event, like a Yappy Hour or Ice Cream Social, and be sure to include the date of your next in-store event.
Any way retailers can reach out to local businesses and pet owners—especially during the slower summer months—can potentially boost their bottom lines. Share your ideas for fun TYDTWDay promotions with us on Facebook and Twitter.