Patriotic Pups


July 4th is undoubtedly a human holiday—BBQs, impromptu backyard football games, fireworks and all the rest are not necessarily dog friendly.


Thunderous fireworks in the sky and crackling firecrackers at ground level send many pets scurrying for cover—an unpleasant end to an often eventful day during which many pooches suffer the effects of eating too many charbroiled table scraps. In fact, according to a recent Associate Press article, many dogs are so disturbed by the sound effects of fireworks that they cause harm to themselves in their attempt to escape the perceived threat, breaking free from leashes and bolting from the safety of their own homes and yards. 


The article offers tips that may be helpful to pet owners—tips retailers may want to share, such as, keep the doors and windows closed during fireworks, and use the TV, fans or music to drown out outside noise.


Fortunately, the pet product market is also rife with products to soothe nervous pets and their sympathetic pet owners. Retailers will do more than boost their bottom lines by making sure to promote these products—they will help make the holiday just a little more enjoyable for pets and people.


Here is a sampling of products that come in handy this time of year:



The ThunderShirt’s gentle pressure acts like a comforting hug, relaxing pets during a trip, vet visits, storms and other intimidating times. According to the company, anxiety experts believe that pressure has a calming effect on the nervous system and may release calming hormones like endorphins or oxytocins.






The Anxiety Wrap, by The Company of Animals provides a comforting hug-like sensation for pets from top to tail. The Anxiety Wrap activates and maintains key pressure points. Its custom-blended lightweight, breathable fabric flexes and stretches with the pet’s body.









Rescue Remedy Pet natural anti-anxiety solution treats anxiety caused by loud noises such as fireworks and thunderstorms, separation, new surroundings, vet visits and more. Simply add four drops to a pet’s food, water bowl or even on a treat. In some cases, the remedy can be applied to the animal’s fur, paws or pads of their feet—whichever method is easiest for the pet and owner.








Canine Calm, by Earth Heart, is a ready-to-use spray that owners simply spray on fingertips to massage a dog’s outer ears or abdomen, lightly mist the dog’s favorite blanket or bedding, inside a crate or your home. It contains pure essential oils, including bergamot, lavender and geranium, from plants traditionally used in remedies for relaxation. 








Tomlyn’s Relax & Calm Chews are specifically formulated by veterinarians to help with anxiety caused by travel, separation, storms and loud noises. The chews are easy to administer, and they contain chamomile, ginger and the highest levels of L-tryptophan to calm naturally. The chews are available for dogs and cats.