Stella & Chewy’s has unveiled its new logo. Building on the existing logo, it preserves the imagery represented by the dog illustrations, and the logo keeps with the company’s position as a brand for both dog and cat food. Dog-only or cat-only versions will be used on materials that relate to the specific pet, for example packaging, and the changes will take place in the coming months.
“A logo identifies a company or brand to consumers and business partners. Those that stand the test of time are both recognizable and memorable. Healthy and vibrant brands, both large and small, often evolve their identity to assure they remain relevant and top-of-mind with their targeted audience," said Marie Moody, founder of Stella & Chewy's. "We felt this was the ideal time to create such a logo for Stella & Chewy’s and we are thrilled with the outcome.”