Safety is a serious issue when it comes to our pets. While pet owners are increasingly becoming more discerning about the safety of the food and treats they feed their pets, many are still slowly learning about the importance of safety in a pet’s everyday life.
With more and more pets hitting the road with their human counterparts, understanding safe travel protocols must be a top priority for pet owners. However, many do not understand the risk of having a furry companion in the car. According to a study released earlier this year, only 16 percent of pet owners have attempted to use any kind of pet safety restraint in their vehicles. Perhaps this staggering number is a result of pet owners simply being uneducated. That’s where pet product manufacturers and pet specialty retailers can help.
In fact, Sleepypod, a Pasadena, Calif.-based manufacturer of pet carriers and dog harnesses, is doing just that. The company recently launched its Pet Travel Video series, with the first video covering Driving Safely with Pets. Additionally, this infographic on Pet Driver’s Education by Sleepypod is a good resource for pet retailers to share with their customers.