Whole Foods Launches Private-Label Pet Line
October 10, 2013

Whole Foods Market has launched its own private-label line of premium dog and cat products under the Whole Paws brand.

Touted by the company as the first private-label line with grain-free dry and wet pet foods, the line also includes biscuits, treats and cat litter. The Whole Paws diets are made with real chicken, salmon and other wholesome, nutrient-rich ingredients, and contain no corn, soy, animal by-products, artificial colors, artificial preservatives or added sugar.

The Whole Paws line includes:


For Dogs

Whole Paws Healthy Weight Dog Formula-Chicken & Brown Rice – $7.99, 6 lbs.

Whole Paws Adult Maintenance Dog Formula-Chicken & Brown Rice - $7.99, 6 lbs.

Whole Paws Adult Maintenance Dog Formula Grain Free-Salmon & Sweet Potato – $13.99, 6 lbs.

Whole Paws Healthy Weight Dog Formula-Chicken & Brown Rice – $17.99, 15 lbs.

Whole Paws Adult Maintenance Dog Formula-Chicken & Brown Rice – $17.99, 15 lbs.

Whole Paws Turkey & Sweet Potato Stew Dog Food – $1.99, 13.2 oz.

Whole Paws Chicken, Beef & Vegetable Stew Dog Food – $1.99, 13.2 oz.

Whole Paws Chicken & Vegetable Stew Dog Food – $1.99, 13.2 oz.

Whole Paws Chicken Dinner Dog Food – $1.19, 3.5 oz.

Whole Paws Lamb Dinner Dog Food – $1.19, 3.5 oz.

Whole Paws Large Dog Biscuits - Assorted Flavors – $3.99, 20 oz.

Whole Paws Small Dog Biscuits - Assorted Flavors – $2.99, 10 oz.

Whole Paws Dog Training Treats - Chicken Flavor – $3.99, 6 oz.

Whole Paws Glucosamine Crème Dog Treats - Peanut Butter & Molasses Flavor – $4.99, 9 oz.


For Cats

Whole Paws Adult Maintenance Cat Formula-Chicken & Brown Rice – $6.99, 3.5 lbs.

Whole Paws Indoor Cat Formula-Chicken & Brown Rice – $6.99, 3.5 lbs.

Whole Paws Adult Maintenance Cat Formula-Chicken & Brown Rice – $18.99, 12 lbs.

Whole Paws Shredded Chicken Dinner in Gravy Cat Food – $0.99, 5.5 oz.

Whole Paws Shredded Whitefish, Chicken & Tuna Dinner in Gravy Cat Food - $0.99, 5.5 oz.

Whole Paws Shredded Salmon & Chicken Dinner in Gravy Cat Food – $0.99, 5.5 oz.

Whole Paws Turkey, Chicken & Giblets Dinner Cat Food – $0.89, 3 oz.

Whole Paws Beef & Chicken Dinner Cat Food – $0.89, 3 oz.

Whole Paws Chicken & Whitefish Dinner Cat Food – $0.89, 3 oz.

Whole Paws Scoopable Cat Litter (Jug) – $6.49, 14 lbs.