Planet Dog has partnered with Life is good, a lifestyle brand that aims to spread the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation.
The companies will team up for a full line of dog supplies that will include Life is good's optimistic and upbeat messages, while drawing on Planet Dog's product design expertise. With the help of Planet Dog, Life is good will be able to expand its current dog accessories.
In addition to the collaboration, Planet Dog will make ongoing contributions to The Life is good Kids Foundation through volunteerism and donations.
"We are thrilled to partner with another like-minded New England company to offer dog lovers and their canine companions unique, high quality, socially responsible pet products," said Stephanie Volo, Planet Dog's co-CEO. "Planet Dog and Life is good have both built our brands on giving back, and we are both dedicated to making extraordinary and fun products that enable us to celebrate life while contributing to great causes."