Canine clients at a Washington-based pet store are like kids in a candy store. Woofers Grooming & Goodies in Spanaway, Wash., debuted its dog biscuit buffet, a two-foot tall, 40-foot long buffet that allows dogs to sniff and choose treats of their choice. Lyn Borcherding, owner of Woofers Grooming & Goodies, has dubbed it the world’s longest biscuit buffet. She shared the inspiration behind creating the unique store feature with Pet Business.
Tell us about your store and how the biscuit buffet fits in with your store's mission.
In 2008, my husband and I purchased a small groom shop. We transformed this into a wonderful dog specialty store that focuses on canine health and nutrition, as well as providing grooming and walk-in nail trims. The biscuit buffet provides a huge selection of premium and traditional dog biscuits.
What prompted the idea to create the World's Longest Biscuit Buffet? Has it been certified as the world's longest?
Last June, I attended Jon Schallert's Destination Business Boot Camp. It was a "light-bulb" moment and I blurted out that I going to create The World's Longest Biscuit Buffet, and the boot camp attendees responded very favorably. I knew I was on to something. It has not been certified yet, but I have found nothing like it through Internet searches. I will be contacting the Guinness World Book of Records very soon.
What's on the menu at the biscuit buffet? How much does it cost pet owners?
We offer 30 different biscuit in the 40-foot long buffet, which holds 600 pounds of biscuits. We have Peanut Butter Crunchers, Carob Chip Hex and Turkey & Pumpkin, just to name a few. Biscuits are sold by the bag—$2 for traditional biscuits or $4 for premium biscuits.
Nutrition and safety are becoming major concerns to pet parents. How are you educating your customers about the ingredients in these treats?
We too are very concerned about the quality of treats these days. Over a year ago, we banned all treats from China in our store. The ingredients list for our biscuit buffet treats are laminated and displayed proudly on the biscuit buffet.
What went in to designing the buffet? What is the significance of where it's located in your store?
I came home from boot camp and told my husband about my idea and he jumped into action. He handcrafted the 40-foot biscuit buffet. He cut, sanded, painted and installed it in less than two months. We decided to place the buffet in our front windows so that people walking down the sidewalk would see it and want to come inside—it worked!
Tell us about the grand opening event, which was held Oct. 26. How else are you promoting the biscuit buffet?
Our grand opening was last Saturday and it was a big success. Our store was filled wall-to-wall dog lovers. We promoted this event in our store and on Facebook. We also created a contest using Woobox and gave away one free year of dog grooming. Everyone in attendance at our grand opening got a free trip down The World's Longest Biscuit Buffet.
We also announced at our grand opening that for the next three months, we will be donating 10-percent of our gross sales from the biscuit buffet to a local shelter. Our first recipient is The Humane Society Tacoma-Pierce County.