Spring Naturals won a platinum Marketing Effectiveness Award (MEA) in the 2013 Summit Awards competition. Matrix Partners helped Spring Naturals create all of the programs and marketing materials that were recognized in the Integrated/Mixed Media/Ad Campaign category in the Summit Awards.
The Summit MEA recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.
"Speaking for the entire Spring Naturals team, we are honored to receive this award," said Don Tomala, managing partner at Matrix Partners. "This is yet another indication of the mark Spring Naturals is making for this campaign to be selected out of thousands submitted by top consumer brands."
Matrix Partners was responsible for every element of the Spring Naturals campaign, from designing 62 SKUs of packaging to producing an impactful point-of-sale video to creating the Spring Naturals website.