APPA Promotes Longtime Employee
November 1, 2013

The American Pet Products Association (APPA) has promoted Anne Ferrante to senior vice president, member relations and business development.

In her new role, Ferrante will be responsible for developing and implementing all member services programs and benefits packages, membership recruitment, development of APPA's National Pet Owners Survey, and the design and implementation of educational conferences.

After nearly 16 years with APPA, Ferrante has been instrumental in more than tripling the association's membership and has played an integral role in developing and increasing the association's member services programs. She also helped establish The Association's bi-annual National Pet Owners Survey as a global resource for all segments of the pet industry and for media around the world.

"Under Anne's direction, the Association has experienced impressive growth not only in membership numbers but in the benefits and services available to our members," said Bob Vetere, president and CEO of APPA. "Additionally, her efforts in the development of the National Pet Owners Survey have assisted in making APP the go-to, trusted source of information in the pet industry."