Swheat Scoop has partnered with Princeton, Minn.-based Ruff Start Rescue for its second Litter for Litters program. The program donates 1 lb. of the company’s natural, wheat-based litter in honor of each new Swheat Scoop Facebook fan. The company will donate 10,000 lbs. per program partner, a $10,000 retail value. The first Litter for Litters program launched in June and benefited Pet Project Rescue. The brand reached its goal in fewer than 30 days.