Zuke's is asking pet owners to share photos and videos of their dogs in action for its Fuel the Love to Fuel the Cure social media fundraiser. The campaign will benefit the Dog and Cat Cancer Fund (DCCFund), a non-profit organization dedicated to understanding, treating and preventing canine and feline cancer.
For every person who follows @ZukesPets on Instagram or Twitter and tags their action-packed photo or video with #FuelTheLove, Zuke's will donate $5 to the DCCFund up to $10,000.
"Zuke's already donates a portion of all product sales to the Dog and Cat Cancer fund," said Chris Meiering, Zuke's director of marketing and co-founder of the DCCFund. "We hope that by engaging our consumers in this effort, we emphasize the importance of this cause and underscore the devotion we have to all pets."