Celebrities can be a powerful force for a brand’s marketing campaign. The tactic has proved successful for many brands over the years. What comes between Brooke Shields and her Calvins? We all know the answer.
A few celebrities have even attached their name to pet products. Through the 1970s, Bonanza and Battlestar Galactica star Lorne Greene touted Alpo dog food in television commercials. More recently, Ellen DeGeneres became the spokesperson for (and part-owner of) the Halo, Purely for Pets pet food brand in 2008. That same year, Rachael Ray entered the pet food market with her Nutrish brand.
However, with the Internet turning dogs and cats into celebrities seemingly overnight, pet product manufacturers are now enlisting those recognizable cute, furry faces as brand ambassadors. Earlier this year, Friskies signed the infamous Grumpy Cat as its spokescat. Now, Grumpy Cat is joining four other famous Internet cats for the Friskies “If You Feed Me” campaign, which aims to spread the company’s belief that every cat deserves wet food.
The campaign will feature Grumpy Cat, along with Colonel Meow, Nala Cat, Hamilton the Hipster Cat and Oskar the Blind Cat in funny photo memes and vignettes that supports the position that cats deserve wet food.
Grumpy Cat Nala Cat
“[Friskes] launched its ‘If You Feed Me’ campaign to support this position and spread awareness by urging cats to show what they would do for a taste of wet cat food,” says Shawn Brain, Friskies brand manager. “These five influential cats are helping to draw attention to the cause and encouraging cats everywhere to join in through the online campaign at IfYouFeedMe.com to create and share their very own meme.”
The campaign also features a dramatic video plea by cats publicly stating what they will or won’t do if they can a taste of wet cat food.
Brain encourages pet retailers to help spread the word to fans and pet owners by encouraging customers to visit the website. “Have fun with it and create a personalized meme for your cat,” she says.