Bayer HealthCare Animal Health will honor veterinary students with its 2014 Bayer Excellence in Communication Award. The awards, which were designed to encourage development of effective communication skills among future veterinarians, will be given to students in 28 schools across North America.
The Bayer Excellence in Communication Award was created in response to findings from the Bayer Veterinary Care Usage Study that revealed a communication gap between veterinarians and pet owners, especially as it relates to the value placed on regular veterinary care.
The program offers eligible students the chance to compete for one $2,500 scholarship at each participating school by demonstrating strong communication skills with a client in a clinical setting. To compete for the national award, school winners must submit a video or interview. The national will receive an additional $2,500 scholarship. Scholarship totaling $72,500 will be by Bayer.
"The purpose of the Bayer Excellence in Communication Award is to help develop strong communications skills among veterinarians that will in turn, result in healthier pets," said Cristinao von Simson, DVM, MBA and director of veterinary services at Bayer HealthCare Animal Division.
"The overwhelmingly positive response to the award last year, our inaugural year that involved seven veterinary schools, led to our expanding to 21 additional schools," von Simson said. "We are confident that student submissions will help encourage other veterinary students to sharpen their veterinary communications skills."