A Celebration of Innovation
By Mark Kalaygian
With the 12th-annual Industry Recognition Awards, Pet Business honors the ground-breaking products that are driving growth in the pet care market.



It was another banner year for the pet care industry, which was expected  to surpass the $55-billion mark by the end of 2013, according to the American Pet Products Association. While much of this success can, of course, be attributed to pet owners’ continued commitment to caring for their animals as valued members of the family, it would be a mistake to overlook the role that product manufacturers have played in keeping the pet care category vibrant and engaging for consumers. These companies are using innovation to make pet ownership easier and more fulfilling for shoppers, thus adding to the momentum behind the public’s love affair with pets.

Many of these manufacturers play a vital role in giving pet stores the ability to differentiate themselves in what has become an extremely competitive retail landscape. For these pet specialty retailers, tapping into the steady stream of ground-breaking new products coming into the market has proven invaluable in keeping assortments fresh and functional to stay one step ahead of the other retail channels that have climbed into the pet care ring.

With this in mind, each year Pet Business honors the industry’s biggest standout products with our Industry Recognition Awards (IRA). Now in their 12th year, the IRAs are selected by the Pet Business editors after scouring the industry for the best and brightest products on the market. This year, in addition to feting products, we have added two new categories to the program—best packaging redesign and best vendor website. Both categories honor elements of pet product marketing that are essential in today’s marketplace, and the winners in each have done an exemplary job in their respective categories.

And the 2013 Industry Recognition Award winners are…












Hyper Pet—K-9 Kannon
The K-9 Kannon launches standard-size tennis balls up to 50 ft. in the air. It features extra ball storage for easy reloading, direction and distance control, as well as hands-free pickup, eliminating the need to pick up slobbery balls.










Gramercy Products—NERF DOG Toys
The NERF DOG line includes a wide range of retrieving toys inspired by the popular human-toy brand and designed for durability and performance. Poly-cotton infill, natural rubber and triple nylon stitching ensure that dogs get hours of safe play.

















Coastal Pet Products—Pet Attire Sparkles
Pet Attire Sparkles fuse fashion and function, with five gradient designs that are reinforced by a trendy top-quality metal buckle. They are available in black and silver, purple and silver, blue and turquoise, red and pink, and brown and gold.






Cycle Dog—MAX Reflective Collar Collection

MAX Reflective recycled collars utilize a new technology that offers 100-percent surface reflectivity. They are highly durable and very bright, and they are backed with post-consumer recycled rubber.










EzyDog—Zero Shock Leash
The Zero Shock Leash incorporates a cushy neoprene loop handle with EzyDog’s proprietary super-soft nylon, creating a very soft yet durable leash. A shock-absorbing component creates a barrier between the walker and the pulling dog, drastically reducing the strain.






Leather Brothers—European Lead
The European Lead can be used over the shoulder while walking or as a tie out. It adjusts from 43 in. to 6 ft. Two dogs can be walked, using the couplet. Available in Signature Leather, Havana Leather and Nylon.












Hi-Tek Rations—Leonard Powell Signature Series Dog Foods

The Leonard Powell Signature Series includes three lines. The Classics line features the company’s time-tested traditional protein sources. The Baked line is a slow-cooked alternative to extruded diets. The Exotics line utilizes exotic proteins to provide highly digestible nutrition.







LiveFree is a grain-free/potato-free diet that features ultra-low-glycemic recipes formulated to prevent spikes in blood sugar levels, support slower digestion and sustain energy. It contains added nutrients, vitamins and chelated minerals, along with antioxidants and more.














Zuke’s—Skinny Bakes
Skinny Bakes are low-calorie, crunchy treats that are vegan. They are made with high-quality, all-natural ingredients and contain no wheat, corn or soy. Available in three flavors: Peanut Butter N’ Banana, Pumpkin N’ Sweet Potato and Cherry N’ Berry.







Cloud Star —Dynamo Dog Functional Treats

Dynamo Dog Functional Treats include Hip & Joint, Tummy, and Skin & Coat formulas that contain specially selected vitamins, minerals, fruits, vegetables and herbs to support joint function, digestive health or skin and coat health. All treats are gluten-free.










Petsafe—Indigo Smokehouse Strips
Indigo Smokehouse Strips are made with 100-percent U.S.-grown chicken or pork. The moist, thick-cut meat treats are vacuum-sealed for optimum freshness. They are made without artificial colors or flavors and come in a re-sealable bag with a see-through window.





Barkworthies—All-Natural Grillers Feast

All-Natural Grillers Feast includes: Beef Strap, an all-natural treat that can be broken into pieces; Pork Scrolls and Jerky, high sources of protein that promote healthy teeth and gums; and Chicken Wings and Feet, crunch treats with essential nutrients.










Ark Naturals—Gray Muzzle Line

Gray Muzzle soft chews are formulated to help address age-related concerns for senior dogs. The line includes: Old Dogs! Happy Joints!, for improved mobility and flexibility; Heart Healthy! Wags Plenty!, for improved heart health; and Brain’s Best Friend, for improved cognitive function.









Wapiti Labs—Trial Packs

Mobility and Senior Mobility Trial Packs allow pet owners to sample the popular supplements, both of which feature elk velvet antler, a source of glucosamine, chondroitin and hyaluronic acid. Available for small/medium dogs (seven tablets) and large dogs (12 tablets).












Marshall Pet Products—Earth’s Balance Pill Paste
Earth’s Balance Pill Paste is a highly palatable, low-calorie, non-stick paste with a putty-like consistency that won’t crumble or dry out like other pill wraps. The easy to shape paste does not stick to fingers and covers any size pill.








Calm Coat—Calm Coat Natural Topical Spray

The cooling properties in Calm Coat Natural Topical Spray provide relief from itch, irritation and burns while promoting healing and hair regrowth. This natural formula is effective on hot spots, insect bites and even allergic reactions due to environmental and/or food allergies.











Fetch... for pets!—Burt’s Bees Natural Pet Care

The Burt’s Bees Natural Pet Care line of natural grooming and oral care products for dogs comprise a minimum of 95-percent natural ingredients, are pH balanced for pets, and contain no parabens, phthalates, petrochemicals, synthetic fragrances or sulfates.








EcoWellDog—Skunk Odor Neutralizing Products
EcoWellDog’s Skunk Odor Neutralizing Spray and Skunk Odor Neutralizing Shampoo contain naturally derived essential oils and organic compounds that neutralize skunk odors and other foul smells by chemically altering the molecular structure of the malodor components.











Andis—EasyClip Combo Kit
The EasyClip Combo Kit is a 12-piece clipper kit for home grooming. It includes a clipper and cordless trimmer, as well as attachment combs, a blade guard, blade oil, and a DVD with pet trimming tips in a soft, zippered case.









The Shed-It deshedder reaches deep to remove excess undercoat quickly and easily. With a touch of the release button, fur slides off the blade. The blade assembly snaps off easily, so various interchangeable blades and attachments can be used.

















Wahl—Motion Lithium Ion Clipper
The Motion Lithium Ion Clipper is lightweight, quiet and has no vibration. It has up to 5,500 strokes per minute and features a removable scissor-grip handle, allowing ultimate control and stability. It also features a LED multi-level battery capacity display.





















Espree—Quick-Clean Waterless Bath
Quick-Clean Waterless Bath is a gentle, tearless foam that removes dirt, stains and odor. It can be rubbed onto a soiled area and wiped clean with a cloth. The formulation is enriched with 100-percent certified organic aloe vera and natural emollients.





Scents for You—Aromalettes
Aromalettes are a single-application dry fragrance for pets. They are available in four fragrances: Sporty Day, Lavender Hills, Tropical Sunset and Evening Primrose.



















earthbath—Tooth & Gum Wipes
earthbath Tooth & Gum Wipes are pre-moistened towelettes that provide pet owners with an easy, effective and natural way to keep a pet’s mouth clean from plaque, tartar and odor-causing bacteria that can lead to disease.






Pet King Brands—Zymox Brushless Enzymatic Oral Care Therapy

The products in the line restore oral balance to replenish what’s missing, inhibit odor-causing bacteria and remove plaque. The products are available as a gel, a breath freshener with a gentle mister and a water additive.



















Alarm Charms
Medical ID Tags

Alarm Charms are medical ID charms that identify a pet’s health condition with a universally known medical symbol and text. A unique ID number can be used to document the pet’s medical condition and vital contact information via the Internet.











Building off the company’s popular line of QR-code tags, BARKCODE’s NFC Touch Tag allows a pet finder with a near-field communication reader-equipped phone to simply touch the phone to the tag to receive the pet owner’s contact information.












Sleepypod—Clickit Utility Dog Harness
The Clickit Utility harness has three-points of attachment to absorb force in a frontal collision. It dissipates energy and keeps the dog in a car seat during impact. It can also be used as a walking harness.








H2O4K9—K9 Unit Water Bottles
The K9 Unit is a 25-oz. stainless steel water bottle that features a large capacity lid to allow dogs to drink naturally. Its rugged outer shell is made from self-insulating, impact-resistant, sound-dampening silicone for easy grip and quiet use.

















North States Industries—Windsor Arch Gate
The Windsor Arch Gate is constructed of steel with a home décor matte bronze finish. It features one-hand operation for easy use, swings both ways, is self-closing and has a hold-open feature for easy passage. Fits openings 28.25- to 38.25-in. wide.











Carlson Pet Products—Design Studio Gates
The Design Studio Metal Walk-Thru Pet Gate’s stylized finish and cherry wood accents fit cohesively into a pet owner’s home. It features an auto-closing door, and a patented small-pet door lets small pets pass through while others stay put.
















P.L.A.Y. —Snuggle Beds
Snuggle Beds can be molded into multiple styles, providing ultimate versatility. On one side, they feature plush velvet to keep pets warm in winter, while the other side is made of smooth cotton-mix canvas that is breathable and light for summer.








Katherine Elizabeth Pet Designs—Dreamease Pet Bed
The Dreamease Pet Bed has an oval bolster and mattress made from human-quality memory foam, and an optional wood ottoman frame. It comes in three sizes and a variety of colors/patterns, in cotton/faux leather, all faux leather or all suede.













Hip Doggie—NFL Team Puffer Vest
The NFL Team Puffer Vest features a water-repellent, quilted shell, soft fleece interior, reflective safety sports stripes, embroidered team logo, removable zipper hood, toggle adjustment for fit and Velcro closure. Available in six sizes for all 32 NFL teams.







Dog Gone Smart Pet Products—Aspen Parka
The Aspen Parka was updated with a new zipper feature for improved functionality. It has a wind and waterproof outer shell with a soft fleece lining, a faux-fur collar, reflective trim, poly-fill insulation, an elastic waist and dual-buckle fasteners.












Starmark—Dog Zone
The Dog Zone Professional Training Bed’s elevated design helps teach dogs to remain in a boundary during periods of excitement. It comes with a training DVD and Deluxe Pro-Training Clicker to make training easy and fun.






Company of Animals—Halti Optifit
The Halti Optifit is a head collar that naturally prevents dogs from pulling, in an effective and humane way. Optifit does not have any metal components, and its internal neoprene padding system ensures that it is comfortable for the pet.










26 Bars & a Band—Stride
Stride is a three-in-one walking solution that features a waste-bag dispenser, hand sanitizer and a pedometer. It makes picking up after the dog convenient, keeping hands germ free and making every step count. The biodegradable bags are available in refill packs.












PoopBags.com—PoopBags Eco-Eco on a Roll
PoopBags Eco-Eco on a Roll meets three national standards for biodegradability. The bags are made of 30-percent post-consumer recycled content and do not require heat, light, oxygen or mechanical stress to degrade.

















Nature’s Variety—Pride by Instinct
The Pride by Instinct line of cat food is grain-free and available in six proteins: chicken, duck, lamb, rabbit, salmon and tuna. Made in the USA, the food comes in 3- or 5.5-oz. canned flanked and minced varieties.



Sojos—Complete Cat Food Mix

Grain-free Sojos Complete Cat Food Mix is designed to make homemade pet food easy. Just add water for a healthy meal for cats in all stages of life. Sojos uses quality ingredients, including a mix of fresh fruits and veggies.










Loving Pets—Purrfectly Natural
Purrfectly Natural freeze-dried treats are made from a single ingredient and contain no additives, preservatives or by-products. Available in four varieties: Chicken, Beef Lung, Buffalo and Shrimp. The Beef Lung and Chicken varieties are made and sourced in the USA.








Herbsmith—Sassy Cat Treats

Sassy Cat Treats are made with simple, basic ingredients, based on a cat’s optimal diet. Made and sourced in the USA, they contain no grain, fillers or artificial preservatives.












NaturVet—2-in-1 Functional Soft Chews

NaturVet’s 2-in-1 Functional Soft Chews line includes: Digestive Enzymes PLUS Probiotics, Aches & Discomfort PLUS Glucosamine, Senior Vitamin PLUS Glucosamine, Cranberry Relief PLUS Immune Support, Natural Hairball PLUS Vitamins & Minerals, and Quiet Moments Calming Aid PLUS Melatonin.







Response Products—Advanced Cetyl M Joint Action Formula
Advanced Cetyl M  Joint Action Formula for Cats contains a fatty-acid blend with cetyl myristoleate, which supports joint health and function, and Seacure, a natural, pre-digested fish protein concentrate to support immune system health and function—all in a natural, seafood-flavored supplement.











Pioneer Pet —Kitty-Go-Round
The Kitty-Go-Round is a motorized toy that creates random movements. It is designed to build on a cat’s natural hunting instincts, and provides mental and physical stimulation.







Ethical Products—Refillable Cat Nip Toys

The Refillable Catnip Toy line features a variety of characters including insects, sea creatures and fleece animals. Each one comes with a full tube of catnip. The toys have a small Velcro opening, which makes refilling easy.















Pet Head—Pretty Kitty Deshedding Wipes
Pretty Kitty Deshedding Wipes remove excess hair and leave a cat’s coat feeling soft and silky. They are hypoallergenic, pH adjusted for cats, and free of parabens, petroleum derivatives, propylene glycol, sulfate and DEA.






DERMagic—Rosemary Feline Shampoo Bar

The Rosemary Feline Shampoo Bar is specially formulated with all-natural, sulfate-free ingredients to provide an effective, yet gentle product for grooming cats. Rosemary essential oils make grooming easier, allowing a pet owner to hold the cat with one hand, while creating a thick, rich, easily-rinsed lather with the other.








World’s Best Cat Litter—Advanced Natural

Advanced Natural cat litter uses naturally absorbent plant fibers for high-performance clumping action. It produces small, tight clumps that eliminate the need to scrape the litter box. It contains 100-percent natural and renewable ingredients and no airborne silica dust.






Precious Cat—Touch of Outdoors

Touch of Outdoors Litter is a hard-clumping, multi-cat litter. It uses natural, chemical-free prairie grasses that can help cats feel less anxious, bored and depressed. Its natural chlorophyll offers continuous odor control and has no airborne dust.







Rolf C. Hagen (USA) Corp.—Catit Design SmartSift

The Catit Design SmartSift is a simple litter-sifting system that takes the chore out of litter maintenance. It features a seamless and noiseless Pull-and-Refresh process that quickly and efficiently collects and disposes waste.









Modko—Flip Litter Box
The Flip Litter Box features a double-hinged, magnetic lid that opens easily and closes securely. It provides easy access for cleaning, while offering three privacy positions. The top-mounted lid results in a full height, seamless, liquid-tight base.












Imperial Cat—Scratch ‘n Shapes Chair & Ottoman

In 2013, the Scratch ‘n Shapes line was again expanded to include new pattern options: Brown Floral, Cheetah, Victorian Red, Paisley, Honeycomb, and a blue and pink flowered Country Cottage design. Made in the USA from 100-percent recycled materials.





PetPals Group—Kitty for a Cause Furniture
Kitty For a Cause cat furniture collection features a color-blended paper rope in the color pink, which honors the fight against breast cancer. A portion of Kitty For a Cause’s proceeds goes to a leading women’s breast cancer research foundation.


















Synergy Labs—Xtreme Catnip Super Concentrated Liquid Catnip
Xtreme Catnip Super Concentrated Liquid Catnip allows cat owners to spray their pets’ favorite toy or anything else. The liquid is the isolated form of nepetalactone, an active ingredient found in catnip that is safe for cats.









Bell Rock Growers—Pet Greens House Blend
Pet Greens’ 100-percent-certified organic House Blend Pet Grass is a sweet, bold and spicy blend of oat, rye and barley grasses, providing many of the health benefits of Original Pet Grass, but with a variety of textures and tastes.

















PetKeeper Secrets—Pet Odor & Stain Remover
PetKeeper Secrets Pet Odor & Stain Remover’s minerals are naturally attracted to odor and dirt molecules for immediate removal. Available in a pre-loaded bottle or refill packs, it is hypoallergenic and can be sprayed on hard or soft surfaces.










Natural Chemistry—Smells & Stains

Smells & Stains cleaner uses a broad spectrum of enzymes to dissolve non-living organic matter from pet stains quickly and easily. The natural, biodegradable formula requires no rinsing and contains no artificial perfumes or fragrances to mask odors.











Quaker Pet Group—Sherpa Park Tote

The Sherpa Park Tote is a pet carrier that unfolds into a blanket for lounging. It is lined with faux lambskin and features a side window with a privacy flap. A zippered top allows easy access.












The Navigator features superior visibility, a large entry for easy access, a dual turn-dial door latch that enables the door to open left or right, a Grow with Me wire divider and Microban antimicrobial protection. It comes in six sizes.














Automated Pet Care—Feed-Safe

Feed-Safe houses food within a dome-shaped unit that provides a secure, hassle-free environment. It includes an adjustable door that locks in position, allowing smaller pets into the dome while keeping larger pets out. Made in the USA.












Dexas International—KlipScoop
The KlipScoop is an all-in-one dry-food scoop, collapsible measuring cup and sturdy bag clip. At feeding time, it becomes a precise measuring cup for scooping the correct portion size of dry food into a pet’s bowl.














Bayer Healthcare—Seresto

Seresto is an eight-month tick and flea prevention collar. Sustained-release technology continually releases small amounts of the active ingredients—imidacloprid and flumethrin—to the hair and skin of the animal, killing fleas within 24 hours and ticks within 48 hours.












Repel-35 flea and tick spray’s gentle non-irritating water-based formula is enriched with lanolin and aloe vera. It is made with permethrin, which gives dogs up to 35 days of protection and is safe for puppies 12 weeks and older.

















Natural Balance—Fat Dog/Fat Cat
Fat Cats and Fat Dogs dry foods help pets lose weight in a healthy way. The low-calorie diets’ complex fiber-layering system promotes healthy digestion, while high protein levels help pets maintain lean body muscle mass while losing weight.








Precise Pet Products—Precise Naturals Grain Free
Precise Naturals Grain Free formulas feature the same all-natural ingredients as the original Naturals line, including high-quality chicken and chicken meal, natural preservatives, balanced fatty acids and probiotics. However, they are free of grains, potatoes, soy, dairy and by-products.



















Zupreem—VeggieBlend and NutBlend Diets

Building on the success of Zupreem’s FruitBlend diets, VeggieBlend and NutBlend diets provide healthy and balanced nutrition for medium to large parrots. Featuring natural flavors and shapes, both diets are formulated to add variety to a pet bird’s diet.











Prevue Pet Products Inc.—Pop up Park

The Pop up Park is a playground for parakeets and cockatiels that fully assembles in seconds and features a variety of shapes, diameters and surfaces for stimulating exercise. When playtime is over, it closes into a portable suitcase for easy storage.









Fetch-It Pets—Zoo Chews Foraging Bird Toys

Zoo Chews Foraging Bird Toys are natural toys filled with nutritious treats. They are made of natural materials, including bamboo, colorful confetti and coconut fiber. Zoo Chews are sprinkled on the outside with palm strips and wooden beads.













Wildlife Sciences—Suet Plus

Wildlife Science’s Suet Plus is an environmentally friendly suet cake in a candy-bar-style wrapper for easy-open, no mess handling. It is now available in an eight-pack that offers a great price point for everyday and promotional programs.









Prince Corporation—Nature’s Select Wild Bird Feeders
Nature’s Select Wild Bird Feeders are as beautiful as they are functional and durable. All feature stainless-steel screws and cables for hanging, and are available in Western Red Cedar and solid polywood materials. Made in the USA.























Oxbow Animal Health—Harvest Stacks

Harvest Stacks are made of all-natural Western Timothy hay in compact portions. They have 80-percent less airborne dust and take up 75-percent less shelf space than loose hay. Available in Western Timothy, Western Timothy with Carrots, and Western Timothy with Chamomile.











MiracleCorp—Stewart Pro-Treat Freeze Dried Ferret Treats
Pro-Treat Freeze Dried Ferret Treats are conveniently freeze-dried and diced into small reward size pieces. The treats contain only one ingredient—100-percent pure chicken liver—and are gluten, additive and preservative-free.













Critter Mazes—Rat Mazes

Rat Mazes allow small-animal owners to scale their pets’ play area up or down as they see fit. Available in large and small sizes, to accommodate a variety of species, Rat Mazes are come in red, green and orange.





















Kaytee—CritterTrail Clear, Glow and 360 Habitats
The CritterTrail line of habitats was expanded to include: CritterTrail 360 Habitat, a round habitat that offers 360-degree viewing; CritterTrail Clear Habitat, a completely see-through habitat for increased pet visibility; and CritterTrail Glow Habitat, a unique glow-in-the dark habitat.
















Eco-Bedding is absorbent and dust-free bedding for small animals. It is made of 100-percent recycled double-layer paper, and is ideal for pet rabbits, hamsters, guinea pigs, ferrets and chinchillas. Available in 1.5-lb. packages, in purple/white, blue/white and brown varieties.














Ware Manufacturing—Critter Timbers
The Critter Timbers line of natural wood hideouts includes a variety of fun styles. The solid wood is safe for small animals to chew, and the bark exterior has an appealing texture that satisfies small animals’ instinctive need to chew.
















Timberline Live Pet Foods—Vita-Bugs

Vita-Bugs are live crickets, mealworms, superworms and waxworms that have had their nutritional content increased to equal that of wild-caught insects. A special diet and growing-process increases levels of vitamins A and E, as well as select carotenoids.









Zoo Med—Crested Gecko Food
Zoo Med’s Crested Gecko Foods meet the dietary needs of geckos that eat a variety of insects and fruits, nectars and flower parts. They include ingredients from each of these categories and are available in Adult and Juvenile formulas.









A&E Cage Company—Herptile Javarium

The 25-gallon Herptile Javarium provides 270 degrees of visibility through scratch-resistant acrylic. A resin and sand exterior (available in sandstone or black) gives it an all-natural look, and a pre-installed port and reservoir allow for the creation of a waterfall.





















Penn-Plax—Reptology Granite Stone Hideaways
Reptology Granite Stone Hideaways meet a herp’s natural need to hide and feel secure. They are made of resin and natural ground-granite stone, and their natural, rough texture aids in shedding, making them multi-functional pieces of décor.


















United Pet Group - Aquatics—Marineland Clearly Superior Nutrition Line

Marineland’s Clearly Superior Nutrition line features patented, precision formulations designed to promote up to 58 percent better growth rates over the competition. Rigorous testing has shown the line produces high food conversion rates, along with less dust for clearer water results.
















Reef One—biOrb FLOW

The attractive biOrb FLOW aquarium includes everything necessary for set up, including filtration, an LED light, water conditioner and fish food. It is available in 4-gal. (15L) and 8-gal. (30L) sizes in both white and black.











Central Garden & Pet—Aqueon LED Bubble Wands
Aqueon LED Bubble Wands create decorative bubble curtains accented with LED lighting. The flexible wands bend around aquarium décor and are available in white or blue LEDs, in 7-, 14- and 21-in. lengths.












Python Products–Pleco Tubes & Hideaways
Python’s Pleco Tubes & Hide-Aways are made from non-toxic, durable, easy-to-clean natural clays. They will not fade, bleed or rot. Pleco Tubes are available in two sizes, and the Hide-Aways are available in four sizes. Made in the USA.













Aquatop—AF Series UV Canister Filters
The AF Series UV Canister Filter incorporates ultra high-end features for fresh and saltwater aquariums ranging in size from 60 to 125 gallons. It can easily hide inside cabinets, and its powerful, barely audible pump circulates water through a complex filtration process.













ONEdersave Products—EcoBio-Blocks

EcoBio-Blocks use beneficial bacteria living and multiplying in volcanic rock to clarify cloudy water in aquariums. They speed up the nitrogen cycle in both saltwater or freshwater tanks. Available in two sizes: small and medium.













Cardinal Pet Care—Pet Botanics Healthy Omega Gourmet
The redesigned packaging for Pet Botanics Healthy Omega Gourmet dry dog food features a new logo, a banner that states the food is grain free, and colors and graphics that reflect the natural and healthy characteristics of the product.










PetzLife—PetzLife Oral Care Products
The redesigned bottles and labels for PetzLife Oral Care products are made from 100-percent recycled materials and feature easily identifiable graphics. Both the Oral Care Spray and Oral Care Gel are now available in 4-oz. bottles.























PetRageous Designs—PetRageousDesigns.com
PetRageous Designs has enhanced its website to provide retailers with greater access to the company’s products. Users can browse and purchase products directly through the website, view real-time product releases, and easily access their previous order and transaction history.



















The redesigned WholesalePet.com features a cleaner appearance, more intuitive navigation and enhanced mobile capability. The improved navigation makes it easier for retailers to find the perfect products for their store, discover new vendors and manage their paperwork in one place.