APPA Promotes from Within

The American Pet Product Association (APPA) has promoted two employees. Jennifer Skelley was promoted to associate director of communications and public relations, and Julia Fidenzio-Alicea was named senior counsel and director of industry relations.


In her new position, Skelley will play an integral role in developing and implementing association-wide marketing plans. At Global Pet Expo, she will continue to oversee the press office, as well as oversee the association’s public and media relations.


Fidenzio-Alicea will represent APPA members and pet industry positions on developing issues and will lead common reaction and outreach efforts to the public on animal law issues. She will oversee coalition-building activities with government and non-governmental organizations.