Nestlé Purina PetCare Acquires Zuke's Performance Pets
January 15, 2014

Nestlé Purina PetCare has acquired Durango, Colo.-based Zuke's Performance Pet Nutrition.

Zuke's and its employees will continue to be operated as an independent company based in Durango. Zuke's will continue creating and producing outdoors-inspired, safe and healthy dog and cat treats in the same facilities in the USA.

"I’m personally so pleased that Zuke’s is now a part of the Nestlé Purina family," said Patrick Meiering, founder of Zuke's. "Their understanding of Zuke’s core mission of fostering an active and healthy lifestyle for pets and pet parents alike, their commitment to keeping Zuke’s and its employees in Durango as an independent operation, and their ability to help grow the Zuke’s brand in the pet specialty marketplace were important factors in partnering with Nestlé Purina.”

The resources of Nestlé Purina PetCare will allow Zuke's to bring both its entire lineup, and new, exciting Zuke’s treats, to even more pet families exclusively through the company's pet specialty, online and natural grocery retailers and distributors.

"I joined the Zuke’s team in 2010 with the goal of growing the Zuke’s brand while staying true to its authentic roots and history. We achieved that goal and are excited to continue and accelerate that growth in pet specialty with our new partnership,” said John Hart, president of Zuke’s.