Now Starring at Sundance: The Pedigree Adoption Drive

What’s more attractive that a gorgeous male actor? A gorgeous male actor holding a dog. Josh Duhamel was recently spotted at the Sundance Film Festival holding a petite pooch named Charlie at an event for Pedigree’s “See What Good Food Can Do” documentary-style campaign. The campaign “showcases the impact we can all make in dogs’ lives, especially shelter dogs, with some extra attention, good food and loving care.” David Ortiz of the Boston Red Sox was also on hand at the event. Both men have adopted dogs at home, so they understand the importance of the cause.

According to the Pedigree Adoption Drive Facebook page, the brand has partnered with The Humane Society of Utah to help more dogs find their happy endings with loving owners. In addition to adopting, attendees, like Parks and Recreation’s Jim O’Heir, can also stop by the storytelling suite at Sundance to tell their tales of animal adoption.

Pedigree isn’t just showcasing the love, they’re sharing it—since every dog owner has a dog tale or twenty to tell, each time someone shares their story using the hashtag, #DogTales, Pedigree will donate a bowl of food to a shelter dog in need. With millions of dogs entering shelters each year Pedigree might not be able to rescue them all, but they’ll try to keep them well fed while they’re there. A proper diet helps keep a dog’s coat nice and shiny, making them more attractive to potential pet parents.

Judging by the photos Pedigree is posting to their Adoption Drive page, it looks like the snow bunnies have some competition for the cutest companions in Park City, Utah.