Super Bowl mania has landed in the New York Metro area. In anticipation of the big game between the Denver Broncos and Seattle Seahawks, which will be held at the MetLife Stadium in East Rutherford, N.J., this Sunday, many businesses in New York and New Jersey are celebrating all week long by hosting special Super Bowl themed events. And local pet-friendly businesses are even getting in on the action.
The Morris Animal Inn, a Morristown, N.J.-based luxury pet spa and resort, is gearing up for the big game with its doggie football game, The Barker Bowl, which will be held Jan. 28.
“Since the [Super Bowl] is being held in New Jersey for the first time, we thought this was an exciting time for us to celebrate with a party of our own,” says Debora Montgomery, marketing manager at Morris Animal Inn.
The pet resort will transform its outdoor play yard into a stadium-like atmosphere; complete with a dog-sized playing field, goal posts and a “tail-gating” area for fans. Jersey-clad canine players on two teams—the Sea Hounds and the Barkos—will attempt to score as many touchdowns as possible. Scoring is simple, says Montgomery: When a pooch races across the designated touchdown line, they score a point. Referees will be on the field to keep score, and the team with the most touchdowns wins.
The Barker Bowl will have a variety of football-themed activities for dogs and their human counterparts. Stadium snacks will be available for people, and four-legged players can snack on puppy pretzels and Bowser Beer. Pet owners will also receive free swag for their pets at the event, including personalized trading cards with photos of pet guests, hot dog and hamburger squeaky toys and sport-themed bandanas.
“When clients drop of their pet, they should guess the total number of doggie touchdowns they think will be made by the end of the day,” Montgomery says. “We will present a prize to the winner at the end of the day when they guess the closet number.”
Reservations for dogs to play in the Barker Bowl are $59, and a portion of the proceeds will benefit Animal Welfare Federation of New Jersey. “Working with the Animal Welfare Federation is a great fit for [this] event because they have programs that promote the quality of care for animals,” Montgomery says. “This runs parallel to Morris Animal Inn’s mission. Our pets are a big part of our lives and if we could help in some way towards betterment of their care, count us in.”
A half-time cat video, along with photos of the event, will be posted on Morris Animal Inn’s social media pages. For Barker Bowl coverage, follow Morris Animal Inn on Twitter or Facebook.