EcoTech Marine has merged its ownership structures with Iowa-based Aqua Illumination (AI) to better meet the needs of consumers.
The companies will maintain a separate brand presence in the market, and each will continue to manufacture the distinct product lines for which they are known. The companies also plan to maintain existing distribution channels and customer support structures.
"This merger provides an opportunity for EcoTech Marine and AI brands to fill specific niches within the aquarium industry," said Tim Marks, president of EcoTech Marine. “It was a move that just made sense given both companies’ commitment to advancing aquarium technology by offering never-before-seen engineering and software solutions to aquarists with ever-improving products.”
The announcement comes on the heels of a product launch for both companies: EcoTech with the Radion XR30w Gen 3 and AI with the Hydra 52 LED light.
"I think I speak for both EcoTech Marine and AI when I say we couldn’t be happier with the outcome of this merger,” said Chris Clough, President of AI. “Both companies have an unwavering pledge to provide our customers with the very best in innovative aquarium products and we are thrilled to be teaming up to fulfill and exceed those efforts.”