Chicago Pet Video, a production company focused exclusively on animal-focused businesses, has changed its name to ReelPaws Productions. The name change has been made to more clearly reflect the company's in-house creative and technical abilities and national reach.
Andrea Fischetti, managing director of ReelPaws Productions, believes the name change was instrumental to demonstrate its leadership in the pet industry.
“Businesses were under the assumption that we only work in the Midwest region, when in truth we serve clients nationwide and internationally,” Fischetti said. “ReelPaws Productions better represents our expanded capabilities.”
In the past year, the company has brought on an Emmy-nominated director of photography, added animation services and created the first interactive video portal at Backer's Total Pet Expo in Sept. 2013.
“We are proud to bring the pet industry our expertise in creating multimedia campaigns targeting consumers in the online space,” Fischetti added.
ReelPaws are experts in online video, including creating content for social media, product demonstrations, overview videos, web series, live streaming, motion graphics, and commercial services.