Bravo Pet Foods has unveiled a new logo and slogan, as well as redesigned packaging. The image overhaul was developed with strategic guidance from Matrix Partners to make a compelling connection between the quality of Bravo products and the reward pet parents feel when serving their pets Bravo dinners and treats.
The updated logo features a brilliant red color that has become synonymous with the Bravo brand, for easy recognition. A canine and/or feline silhouette will accompany the logo, for easy product differentiation.
The slogan, “make good happen,” was developed to reflect the company’s commitment to offer the healthiest and tastiest dinners and treats for pets, as well as communicate the brand’s feel-good mission and ongoing commitment to the community and rescue shelters.
The entire Bravo line will receive updated packaging throughout 2014. The package designs feature highlighted sales points to distinguish each product’s protein, purpose and benefits.