Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet’s Puppy Bowl (booth 3781). The Puppy Bowl line includes accessories designed to capture the fun and energetic spirt of the popular TV event. The collection includes dog toys, bowls, feeding mats, beds, blankets and apparel.
A portion of the proceeds will benefit R.O.A.R. (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, takes action for animals. This year, R.O.A.R. surpassed the $1-million mark in total donations, including a matching campaign, consumer donations and proceeds from the sale of Animal Planet consumer products.