Honest Kitchen Reveals New Packaging

The Honest Kitchen (booth 4200) has redesigned the packaging of its pet food line.

“We wanted the packaging to evoke a very natural, culinary look and feel that plays up the beautiful ingredients we use in our human-grade foods,” said Lucy Postins, founder and CEO of The Honest Kitchen. “Also, we’re placing a heavy emphasis on the meat or fish source in each recipe, along with more clearly defining the life stage and differentiating the grain-free form whole-grains diets, to help streamline the shopping process and allow consumers to more easily select the recipe that’s right for their pet.”

The company is also rolling out a smaller 2-lb. trial box for its best-selling recipes, which include Force, Embark, Love and Keen. Each 2-lb. box will make 8 lbs. of real food when hydrated.