KollerCraft Teams with Mars Fishcare
March 21, 2014

KollerCraft has partnered with Mars Fishcare to bring innovative aquarium kits and accessories under the API brand to the market.


“We’re thrilled to be manufacturing aquariums under the API brand, as our beliefs in the fish-keeping hobby and developing quality products are something both companies embrace and share,” said Rand Kollman, vice president of sales and marketing at KollerCraft.


API has also introduced a new starter system, Perfect Start, which will enable beginners to be more successful as they enter the hobby. Perfect Start will be included with API aquarium kits. “These exciting new API aquarium kits with Perfect Start will make fish keeping easier while keeping tank inhabitants healthier, and will bring about a renewed sense of enthusiasm to the hobby and industry,” said Kollman.


Both Kollercraft and Mars Fishcare research and development teams will work together to identify problem-solving products within the familiar market, such as better filtration in desktop aquariums. The partnership will focus on fish tanks, equipment and accessories made in the U.S.