iHeartDogs.com Helps Veterans
iHeartDogs.com raised over $200,000 in funds to help pair companion animals with military veterans through its Pets & Vets program. Through a partnership with GreaterGood, iHeartDogs is able to provide funding through each purchase from its Pets & Vets product collection to organizations that match service dogs and companion animals with veterans.
Army veteran and chief operating officer Marshall Morris teamed up with iHeartDogs CEO Justin Palmer to evolve iHeartDogs from a Facebook group page in 2014 into an established pet retailer. Coming from a military background, Morris combined his dedication to his fellow veterans with Palmer’s passion of supporting shelter animals into a company that would serve both.
“When I transitioned out of the military I saw a great number of soldiers face another battle off the battlefield as they entered back into civilian life,” says Morris. “While these injuries aren’t visible to the naked eye, PTSD takes a severe toll on those experiencing it as well as their loved ones who live with them. To help combat this, we created our Pets & Vets program.”
Some items from the collection include desert camo paracord bracelets, matching adjustable camo paracord dog collars, rings, watches, shirts, leashes and more. While these items have been available exclusively online, iHeartDogs is now offering the collection to select pet retailers.