ökocat Updates Packaging



Ökocat revealed a packaging refresh and plans to expand its nationwide pet channel distribution in 2020.

In addition to a fresh new design, the plant-based cat litter brand's new packaging highlights the key benefits found to be most important to cat owners when choosing a litter. 


  • Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia.
  • Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.
  • 99 percent dust free for a healthy home: Clean wood fiber is screened and de-dusted for a cleaner pour. No dirty clay dust.


“18 months of consumer research has supplied a great number of insights around consumer desire for a healthier litter choice — one that aligns with the other healthy choices they are making throughout their home,” said Leslie Ellis, communications manager at ökocat. “Our new packaging has gone through several rounds of research and validation and received high marks for intent to purchase.”

ökocat offers the following cat litter varieties: Original, Super Soft,  Featherweight, Dust Free and Less Mess & Low Tracking. In addition to being completely natural and biodegradable, ökocat is free from synthetic chemicals, fragrance, dyes or GMOs. 

The new ökocat packaging will begin appearing online and in nearly 8,000 stores across the U.S. and Canada in March. In addition to revealing its new packaging and messaging, the brand continues to grow with expanded programs at both PetSmart and Petco in 2020.


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