New Products

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Cats >

Cheese

PetSafe

www.petsafe.com

The new PetSafe Cheese is an exciting peek-a-boo toy that features small mice that pop out of either side of a cheese block to keep cats moving and engaged in play. The unit automatically turns off after 10 to 15 minutes, while the Play While You Are Away mode allows cats to play when the owner is not there.

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Cats >

Prime Taste Dental Treats

Rush Direct Inc.

www.rushdirect.net

New Prime Taste Dental Treats from Rush Direct Inc., part of the company’s Prime Taste Treats for Cool Cats product line, are formulated to treat finicky felines. The treats remove tartar on cats’ teeth through normal chewing action and freshen breath with safe and natural ingredients. They are made in the USA and are available in chicken, tuna and salmon flavors.

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Cats >

Wild Clawz

Petlinks

www.petlinkssystem.com

The Wild Clawz from Petlinks brings the fun and excitement of motion toys to cat scratchers. An erratically spinning electronic feather and ribbon toy along with a generous handful of the included Pure Bliss organic catnip captivates cats and attracts them to the scratcher. The sturdy base offers two height options and adjusts to fit a standard corrugate block. It securely holds the reusable, home décor-inspired scratch box that is refillable with a new Claw Therapy corrugated scratcher, a Scratcher’s Choice+ corrugated scratcher, or any standard-sized double-wide cat scratcher.

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Cats >

okocat Soft Step Litter

Healthy Pet

www.healthy-pet.com

Healthy Pet (healthy-pet.com) has added ökocat Soft Step to its line of award-winning premium natural cat litters. It is made from sustainably harvested, extra lightweight, fine wood granules that are perfect for senior cats, kittens and any cat with sensitive paws. Similar to the texture of clay litter, Soft Step makes it easy to transition cats to a natural, eco-friendly litter. This biodegradable litter offers up to 500 percent absorption, seven-day odor control and all-around lighter weight.

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Cats >

PURE Cat Diets

Canidae

www.canidae.com

Canidae has launched four formulas for cats in its PURE premium grain-free line. They include premium protein sources and targeted solutions for specific pet needs, including hairball control, weight management, kitten diet and senior diet. The Control diet, designed to help with hairball issues, is made with chicken, turkey meal, peas, alfalfa and dried egg. The Foundations kitten diet includes chicken, turkey meal, potatoes, chickpeas, peas and Menhaden fish meal. The Meadow senior diet is made with chicken, turkey meal, lentils, chickpeas and alfalfa, and the Resolve weight-management formula includes chicken, turkey meal, peas, potatoes, sweet potatoes and alfalfa.

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Cats >

Slumber Pet Cuddler Bed

PetEdge

www.petedgeds.com

The Slumber Pet Cuddler Bed from PetEdge features a two-in-one design that allows pet owners to switch back and forth between different bed styles. With the top and sides folded down, it becomes a bolster bed, while pulling the top up creates a cozy hideaway. The bed is made with super-soft fabric and has a removable inner cushion for added support. It is machine-washable and measures 16 in. wide and 12 in. tall.

Product

Cats >

Catty Whack

OurPets

www.ourpets.com

The OurPets Catty Whack electronic toy is designed to captivate cats with a feathery game of hide and seek. The Catty Whack is designed to be placed on the floor or a table. Once switched on, a feather wand begins to dart in and out of each of the five “mouse holes” in the toy. It also features the proprietary electronic RealMouse sound, which sounds like a live squeaking mouse. Cats can also stretch their paws and groom their claws on the carpet pad on top of the toy. The Catty Whack requires 4 D batteries and includes non-skid rubber

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Cats >

Kitty Fun Tubes

Ethical Products

www.ethicalpet.com

Ethical Products has introduced Kitty Fun Tubes cat toys. The Kitty Fun Tubes are fun, springy, mesh tubes designed to keep cats entertained for hours. When pushed down and released, the multicolor tubes fly high in the air and bounce erratically, keeping playtime stimulating. The tubes are available in sets of three.

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Cats >

Romp Around Toys

Petlinks

www.petlinkssystem.com

The Romp Around toys in the new Petlinks collection of electronic motion cat toys jitter and dance, mimicking the movements of real prey and activating cats’ natural instincts to stalk, chase and pounce. The critters are covered in soft fabrics and move on vibrating bristles, eliminating wheels and axels that easily break and jam with hair and dirt. Available in four designs, including a mouse, a bird and a caterpillar, the toys come with replaceable batteries.

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Cats >

Virus Zero Air Purification System

Virus Zero

www.viruszero.com

The Virus Zero air purification system rids the air of up to 99.7 percent of germs and contaminants, including pet dander. The system, which is about the size of a coffee cup, uses Samsung SPi technology to send disinfecting ions into the air, cleaning it by disrupting and neutralizing the structure of germs and other contaminants. It reduces mold, dust mites, pollen, smoke, fungi and animal dander in the air. The system has been certified by the British Allergy Foundation for its ability to eliminate air contaminants.

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Cats >

Perfect Portions Entrees

Sheba

www.sheba.com

New Sheba Perfect Portions Entrees are designed to provide a fresh meal with no messy leftovers. Each package contains two separately sealed, meat-first meals, side-by-side. The product provides a wet cat food option without the hassle of storing leftovers. Perfect Portions Entrees come in eight varieties—chicken, turkey, salmon, beef, chicken and liver, chicken and tuna, seafood, and whitefish and tuna.

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Cats >

Cats Love Play Vibrating Mouse and Caterpillar

Rolf C. Hagen

www.hagen.com

The new Vibrating Mouse and Caterpillar toys, from Rolf C. Hagen, are fast, exciting and designed to keep cats engaged for hours. The toys have a furry surface that is safe and comfortable for pets but are also durable enough for rough play. They also squeak and have a tail for added attraction.

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Cats >

Flitter Fly Toy

Petlinks

www.petlinkssystem.com

The Flitter Fly, from Petlinks, is a new take on electronic motion cat toys. This whirl-and-catch wind toy blows colorful butterflies and feathers around a clear bowl with a gentle fan that is safe for cats. Cats can poke a paw through the top opening or pounce on feathers as they fly out of the bowl. The fan speeds up, slows down and occasionally stops to captivate cats’ attention, and the timed auto-shutoff feature helps preserve the life of the included batteries.

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Cats >

New Scratch 'n Shapes

Imperial Cat

www.imperialcat.com

Imperial Cat has expanded its Scratch ‘n Shapes line. The new pattern options include: Brown Floral, Cheetah, Victorian Red, Paisley, Honeycomb, and a blue and pink flowered Country Cottage design. The line was designed to satisfy a cat’s need to scratch, while providing a unique space for cats to play, stretch and relax. Scratch ‘n Shapes are made in the USA from 100-percent recycled materials.

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Cats >

Premium Choice Carefree Kitty

American Colloid Company

www.premiumchoicelitter.com

Premium Choice Carefree Kitty has added a bonus-bag promotion to its 25-lb. scoopable litters. Each bag of the company’s Solid Scoop Unscented, Fresh Scent Solid Scoop with Baking Soda, and Unscented Solid Scoop with Baking Soda will now contain 28 lbs. of litter at no additional cost. Premium Choice Carefree Kitty Scoopable Litter is 99.9-percent dust free, has low tracking and offers superior clumping.