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Urban Plush Lounge Bed

P.L.A.Y. (Pet Lifestyle And You)

www.petplay.com

P.L.A.Y.'s Urban Plush Lounge Bed is made from ultra-soft velvet material that offers a combination of posh design and lasting comfort. The bed has elevated sides that are ideal for dog's to its head on. Removable covers and inserts that are both machine washable and dribble made the bed easy to clean. It is filled with P.L.A.Y.'s signature soft PlanetFill and is available in two colors.

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Wuv You Treats

Jones Natural Chews

www.jonesnaturalchews.com

Wuv You Treats, from Jones Natural Chews Co., come with two styles of treats in a reusable container. The canister features 2 oz. (approximately six pieces) of Big Paw Jerky and 2.5 oz. (approximately six pieces) of Tender Taffy Soft Chicken Blend. The treats are great for dogs of all sizes. The treats do not have artificial ingredients and are grown and made in the USA.

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Chuckit! Floppy Tug

Petmate

www.petmate.com

Petmate has added the Floppy Tug to its Chuckit! branded line of toys. Its coiled-spring shape expands and contracts when tugged. The durable rubber chew and tug toy comes in two sizes: large and small. The Floppy Tug is available in two color combinations: light blue and green.

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ToughRageous Toys

PetRageous Designs

www.petrageousdesigns.com

PetRageous Designs has debuted its ToughRageous toys. The three-piece throw toy collection features a swirl-shaped toy, boomerang and bone-shaped toy. Each toy is made of rugged nylon and stitched with twill at the seams for durability. The toys’ lime-green color and sewn-in reflective material make them easy to find in the house or yard.

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Dogs >

Deli Slices

Dogswell

www.dogswell.com

Dogswell’s Deli Slices are bite-sized rounds of thinly sliced premium meat. The protein-rich treats are made with 93-percent animal protein that is 100-percent USA sourced. Deli Slices are soft and easy to tear, making them a good fit for dogs of all sizes. The natural treats have added vitamins and supplements for functional benefits. The treats come in Dogswell’s functional formulas: Happy Hips, which helps maintain healthy joints; and Vitality, which helps maintain eye, skin and coat health. Deli Slices are available in chicken and beef flavors. The treats do not contain grains, corn, wheat, soy, gluten or animal by-products.

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Comfort Leash

Bergan

www.bergandirectdelivery.com

Bergan has expanded its EZ Steps Leash offerings to include the Comfort Leash. The leash’s Easy Pull Technology, which is exclusive to EZ Steps, helps absorb shock and can ease strain from a pulling or tugging pet. Easy Pull Technology also promotes lasting durability. The EZ Steps Comfort Leash comes in four colors: black, pink, blue and purple. Leashes are available in small and large sizes to accommodate most dogs.

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Dogs >

Stretch Fleece

Gold Paw Series

www.goldpawseries.com

Gold Paw Series has added two colors to its Stretch Fleece offerings. The company’s classic Stretch Fleece is now available in Ocean Blue (pictured) and Sunflower Yellow. It’s made with recycled polyester and seven-percent spandex, providing a snug and comfy fit for dogs of any shape, size or breed. It is machine washable.

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Dogs >

Amazing Treat Machine

Ethical Products

www.ethicalpet.com

The Amazing Treat Machine, from Ethical Products, is a game of fetch and reward. The easy-to-assemble treat game offers exercise and mind stimulation. The dog drops the tennis ball in, and rewarding treats come out. It safely launches the ball 15 ft. or more. The Amazing Treat Machine is made in the USA.

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Dogs >

Coachies Training Treats

The Company of Animals

www.companyofanimals.us

The Company of Animals has debuted its Coachies Training Treats. Boasting only one calorie per serving, the treats are 100-percent grain- and sugar-free. Each oven-baked morsel is made with high-quality natural ingredients, and the treats do not contain artificial flavors or colors. Coachies Training Treats are available in Turkey and Lamb varieties in 6- and 16-oz. re-sealable stand-up bags.

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Dogs >

Voyager Comfort Carrier

Bergan

www.bergandirectdelivery.com

Voyager Comfort Carrier, from Bergan, combines the company’s popular Comfort Carrier features with new consumer-requested features, such as redefined pockets, locking zippers and an easy top-loading entry (in the large size only). The Voyager is made with durable material, reinforced seams and supportive carrying straps. Each carrier comes with poop bags preloaded, as well as a pet ID tag for listing important contact information while traveling. The carrier can be used for both cats and dogs, and comes in two sizes: small and large. The Voyager is available in Air Blue, Black, Purple and Bright Blue.

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Dogs >

Bow Wow Boo Bucket

Jones Natural Chews

www.jonesnaturalchews.com

The Bow Wow Boo Bucket, from Jones Natural Chews, is a Halloween-themed bucket with treats for canines. It includes nine items: one 6-in. windee (beef trachea), one beef kneecap, one beef hoof, two lambly links (3-4 in.), one 5-in. K9 bacon roll, one other ear (pork chin) and two woofers. All Jones Natural Chews products are 100-percent grown and made in the USA. The treats are naturally baked with no artificial ingredients and are suitable for dogs of all sizes.

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Dogs >

Wag’n’Load

Wag’n’Load

www.wagnload.com

Wag’n’Load offers a convenient, discreet and sanitary way for pet owners to carry pet waste on walks. The accessory is designed to safely contain dog waste, but it offers more convenience. It can be used to carry treats, training supplies, wallets, keys and more. It attaches to all types of leashes, including retractable leashes or no leash at all. With Wag’n’Load, dog owners can use their own bags or bag dispenser. It also provides an external pocket for an inverted 2-oz. bottle of hand sanitizer. It’s made of washable vinyl-backed nylon, and it comes in three sizes and colors.

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Metropolitan Tote

Sherpa

www.sherpapet.com

Sherpa’s Metropolitan Tote blends urban style and on-the-go functionality. It features fashionable elements of matte gold trim and a Sherpa medallion. It is designed with a comfortable shoulder strap, and it comes in navy blue and black.

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Dogs >

Couch Defender

Couch Defender

www.couchdefender.com

Couch Defender has introduced its two debut products: the Couch Defender and the Chair Defender. Both help pet owners keep dogs off the couch and/or chair. The Couch Defender’s design is similar to a fence for a couch: a pet sees it and is deterred by its presence. It is completely passive and does not shock, scare or discomfort a pet. It is lightweight, easy to use and collapses for easy storage. The Chair Defender works the same way but is for smaller areas like recliners.

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Snack line

Vital Essentials

www.vitalessentialsraw.com

The Snack line, from Vital Essentials, offers freeze-dried, nutritious treats for dogs. Selections include: wild-caught Alaskan Sockeye Salmon Skins, Turkey Necks from poultry raised in the Midwest and Beef Tendons from pasture-fed Midwest cattle.

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Dogs >

Bella Mats

Loving Pets

www.lovingpetsproducts.com

Loving Pets has introduced its bone-shaped Bella Mats. The mats have raised edges for maximum spill capacity, a slip-resistant surface and anti-skid feet to keep the mat in place. The mats are non-toxic and BPA-free. Bella Mats come in two sizes and two colors: black and tan.

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Dogs >

Healthy Portion Pet Bowl

Petstages

www.petstages.com

Petstages has introduced its Healthy Portion Pet Bowl. The bowl controls portions to keep dogs fit and healthy. The bowl has clearly marked portions, so dog owners feed the right amount each and every meal. It has easy-to-read portion markings for accurate feeding, and it comes in 2- and 4-cup sizes. It’s made of durable, food-grade material and is non-skid and dishwasher safe.

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Sliders

Dogswell

www.dogswell.com

Dogswell has added Sliders to its Happy Hips and Vitality lines. The treats are made with 93 percent animal protein and 100-percent USA-sourced high-quality meat or poultry. Sliders are easy to tear and are perfect for dogs of all sizes. The treats are natural and boosted with added vitamins and supplements for functional benefits. Happy Hips helps maintain healthy joints, while Vitality helps maintain eye, skin and coat health. Sliders do not have any grains, corn, wheat, soy, gluten or animal by-products. The treats come in chicken and beef flavors.

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Dogs >

Instinct Raw Turkey

Nature’s Variety

www.naturesvariety.com

Nature’s Variety has added the Raw Turkey formula to its Instinct Raw line. The formula is complete and balanced for all life stages, uses all-natural ingredients and does not include any grains or gluten. It is available in 4 lb packages of bites and 6 lb. packages of patties. The formula comes in the Instinct brand’s redesigned packaging. Intended to help pet parents more clearly understand the nutritional details of each formula, the new design visually links the Instinct Raw products with the brand’s kibble and can options.

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Fatty Wide-Width Collar

Cycle Dog

www.cycledog.com

Cycle Dog has debuted its Fatty wide-width collar collection with a latch-lock airline-style metal seatbelt buckle. Cycle Dog’s collars and leads are backed with post-consumer recycled rubber for quick drying, no-stink solutions. The collars and leashes feature the company’s patented Pup Top bottle-opener leash attachment, and they come in 16 colors.

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Dogs >

Alcott Mariner Life Jacket

Alcott Adventures

www.alcottadventures.com

The Alcott Mariner Life Jacket, from Alcott Adventures, is designed for fun and safety during adventures in and around water. Its contoured design provides both comfort and security. It has adjustable straps, reflective accents, Velcro closures, neoprene underbelly, quick-release buckles, and a top handle to provide extra support and guidance when necessary. The front floating pad will help keep a dog’s head above water. The Alcott Mariner Life Jacket is made with durable, quick-drying material. It comes in three sizes: small, medium and large.

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La Folie Bed

P.L.A.Y. (Pet Lifestyle And You)

www.petplay.com

P.L.A.Y. (Pet Lifestyle And You) has debuted its La Folie bed. The rectangular bed is filled with the company’s eco-friendly PlanetFill filler, which is made from 100 percent post-consumer certified-safe recycled plastic bottles. It has a removable cover and insert that are both machine washable and dryable making it easy to clean.

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Orbee-Tuff Diamond Plate Double-Tuff with Treat Spot

Planet Dog

www.planetdogretailer.com

Planet Dog has debuted its Orbee-Tuff Diamond Plate Double-Tuff with Treat Spot toy. Its asymmetrical “doubled” design makes it bounce unpredictably, which can stimulate a dog mentally. The diamond plate design offers extra durability for even the most aggressive chewers. The toy includes a reinforced Treat Spot that allows for interactive fun. It comes in three sizes (small, medium and large) and three colors (green, purple and silver).

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Electric Stars Collar

2 Hounds Design

www.2houndsdesign.com

2 Hounds Design has added the Electric Stars collar pattern. Dogs can show pride year round in the red, white and blue star patterned Electric Stars collar inspired by nautical stars. The collar are available in martingale or side-release styles in 1 or 1.5. in wide.

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Dogs >

Zip n’ Dri

Dog Gone Smart

www.doggonesmart.com

Dog Gone Smart’s Zip n’ Dri bag keeps water messes contained. The super-absorbent microfiber material dries dogs five times faster than cotton towels. It has head flaps with convenient pockets that provide grip when drying a dog’s face and ears. It’s perfect for after bath time or outdoor play. It comes in a khaki color in five sizes to accommodate all breeds. The quick-drying Zip n’ Dry can be machine washed.

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The Original PoopBags Dispenser

The Original PoopBags

www.poopbags.com

The Original PoopBags has unveiled The Original PoopBags Dispenser. The dispenser is made with renewable resources, such as corn and recycled content. After complying with rigorous government standards and testing, The Original PoopBags Dispenser brand is first to become a USDA-Certified BioBased product. The dispenser features a “Chicago-style” fire-hydrant shape, and comes with 15 pet waste bags, which are also USDA-Certified BioBased. The dispenser fits all Original PoopBag replacement rolls.

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Dogs >

EasySport Harness

PetSafe

www.petsafe.net

The EasySport Harness, from PetSafe, is a fully adjustable, padded harness that dogs can wear everyday. The elasticized neckline allows for a cozy fit, and the two quick-snap buckles make it easy to get on and off. The top handle provides an extra degree of safety when a pet owner needs to control a dog quickly.

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Dogs >

Mason Inspired Food Storage

Petmate

www.petmate.com

Petmate’s Mason Inspired Food Storage improves the freshness and flavor of food and treats. It is square-shaped for efficient storage, and its light tint allows pet owners to see food levels. Its rubber-sealed lid keeps food fresh and makes it easy to grip. The smoke gray blow-molded bottle is designed for easy stacking and comes in three sizes: 15, 35 and 50 lbs. A Mason Inspired Treat Jar is also available. Both products are made in the USA.

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Dogs >

Fun Pack

Jones Natural Chews

www.jonesnaturalchews.com

Jones Natural Chews has introduced its Fun Pack, which comes with four 4-in. beef-center bones. The bones—most of which have meaty bits and marrow left in their middles—are all-natural USA bones with no artificial ingredients. The beef center bones are between 5-9 oz. each, and they are best for small- to medium-size dogs.

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Dogs >

Sadie’s Skull Sundress

PetRageous Designs

www.petrageousdesigns.com

PetRageous Designs has added Sadie’s Skull Sundress to its spring clothing collection. The colorful dress is a poly/cotton knit with a screen-printed skull logo. The pink skull logo has heart-shaped eyes and a pink bow to top it off. The dress has lime green and white striping, pink trim and pink mesh skirting. It is machine washable on cold, and it comes in xs, small and medium sizes.

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Dogs >

Rubusto Bowls

Loving Pets

www.lovingpetsproducts.com

Loving Pets has debuted its Rubusto Bowls, which are built for extreme durability. The bowls have a solid, thick stainless steel construction paired with simple and bright colored design combinations. The bowls come in five sizes: XSmall, small, medium and large. Five colors are available: aqua, midnight, violet, ivory and sunburst. Robusto Bowls are also available for cats in XSmall.

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Dogs >

Instinct Raw Boost Puppy

Nature’s Variety

www.naturesvariety.com

Nature’s Variety has debuted its Instinct Raw Boost Puppy grain-free diet. The diet incorporates freeze-dried raw pieces and is specifically formulated for growing puppies. Instinct Raw Boost Puppy formulas have natural DHA, ideal calcium and phosphorus levels, and glucosamine and chondroitin for large breeds. The diet is available in regular-breed and large-breed formulas.

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Dogs >

Jigglerz

ZippyPaws

www.zippypaws.com

Jigglerz, from ZippyPaws, are plush dog toys made without stuffing. The toys have the company’s exclusive noisemakers that squeak when shaken. They are reinforced with two layers of fabric and cross-stitched for durability. Jigglerz come in eight designs.

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Dogs >

Drinkwell Stoneware Fountains

PetSafe

www.petsafe.net

PetSafe has introduced two pet fountains: The Drinkwell Stoneware Avalon Fountain and Drinkwell Stoneware Pagoda Fountain. Both 70-oz. fountains continuously circulate and filter pets’ water, keeping it cleaner and fresher than a normal water bowl. The stoneware design is easy to clean and looks great in the home. The dual patented free-falling water streams aerate the water for freshness and encourage pets to drink more water. Both the Avalon and Pagoda Fountains are available in two colors: red and white.

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Grillers

Dogswell

www.dogswell.com

Dogswell has added Grillers to its Happy Hips and Vitality treat line. The tender, premium meat treats are perfect for medium to large dogs as a long-lasting treat. The treats are also easy to tear for small dogs and portioning. Grillers are rich in protein, with USA-sourced chicken as its first ingredient. The natural treats are boosted with vitamins and supplements for functional benefits. Happy Hips maintains joint health, while Vitality maintains eye, skin and coat health. Grillers do not have grain, corn, wheat, soy, gluten, animal by-products, artificial colors, flavors or preservatives.

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Dogs >

Shed Guard

B&G Foods

www.myshedguard.com

Shed Guard, from B&G Foods, loosens pet hair from all surfaces, making stubborn pet hair easier to pick up. Shed Guard is ideal for use on furniture, carpets, floors, pillows, clothing and auto interiors. Users can simply spray it on the surface and brush, or vacuum the pet hair away. It is available in Original and Fresh Scent varieties.

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Dogs >

Brushless-Toothpaste Singles

Ark Naturals

www.arknaturals.com

Ark Naturals has introduced Brushless-Toothpaste Singles. The individually wrapped Brushless-Toothpaste chewable bones are ideal for dogs on the go. The chews contain breath-freshening ingredients, as well as the company’s patented toothpaste center to control plaque, tartar and bacteria-causing bad breath. The all-natural chews are highly digestible, and the Singles come in two sizes: large and small-medium. They are packaged in a counter-friendly display box.

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Dogs >

Clotit

Protégé Biomedical

www.clotit.com

Clotit, by Protégé Biomedical, is an advanced blood-clotting powder that works rapidly to stop bleeding in minor to severe external wounds. It can be used for nail clipping injuries, and because of its ability to work on larger wounds; it can also be used in emergency situations to save the lives of animals. The powder does not stain or sting, and it is all natural and safe if consumed.

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Dogs >

Functional Soft Chew Cups

NaturVet

www.naturvet.com

NaturVet has introduced its Functional Soft Chew Cups with a snap-tight lid. The clear top allows the pet owner to see the product, while the snapping cap seals in freshness. Soft Chew Cups take up less counter space and are stackable, allowing for more products to be displayed and stocked. The company’s entire soft-chew line, including vitamins, senior care, joint health, skin and coat, allergy care, grooming, digestion, calming and all-in-one chews come in the Soft Chew Cup. Each cup is fully reusable and dishwasher safe.

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Dogs >

Waste Bag Refill Pack

26 Bars and a Band

www.26barsandaband.com

26 Bars & a Band has added a 56-ct. waste-bag refill pack for its stride product. The 3-in-1 stride walking-solution features a waste-bag dispenser, hand-sanitizer compartment and pedometer. Along with the 28-ct. refill pack, the wood grain-printed waste bags are flat packed like tissue for easy individual dispensing.

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Dogs >

Antler Treats

Krijon

www.krijon.com

Krijon has expanded its antler line of all-natural dog treats to include deer, elk and moose antlers. Antlers are naturally shed, rich in minerals, easily digestible and do not splinter. Krijon only uses USA-shed antlers. The company also offers an extensive line of bully sticks made with free-ranging cattle from South America.

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Dogs >

Clickit Utility Harness

Sleepypod

www.sleepypod.com

Sleepypod has introduced the Clickit Utility harness. It incorporates three-points of attachment to absorb force in a frontal collision by dissipating energy, keeping the dog in a car seat during an impact. It secures a dog in its space, diminishing the opportunity for collision with parts of the vehicle and passengers, and reduces the chance for traumatic injuries. All critical safety components were crash tested. It features a broad, padded vest, and can also be used as a walking harness. It is easy to clean and come is four sizes. It is available in Jet Black, Strawberry Red and Orange.

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Dogs >

Pet Comfort Pocket Beds

Pet Comfort Beds

www.petcomfortbeds.com

Pet Comfort Beds has introduced its Pet Comfort Pocket Beds, which prevent bunching by inserting a crate-tray pan inside an underneath pocket with a Velcro closure for a secure fit. The outer padded edges fold up when placed inside a crate to form a bumper for the pet to rest on. When the bed is used without a crate tray, the outer edges lay flat for added comfort. The company’s Pet Comfort Inserts can be added inside the bed to customize the thickness and plushness. The inserts can also be used separately as a comfort mat.

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Dogs >

Bil-Jac Grain Free

Bil-Jac

www.Bil-Jac.com

Bil-Jac Grain Free is a new grain free dry dog food formula that gives dogs simple but powerful nutrition. Real chicken is the number-one ingredient—20 lbs. of fresh chicken is used to make a 24-lb. bag—and Bil-Jac Grain Free helps provide high-quality carbohydrates from peas rather than grains. Unlike all other dog foods, Bil-Jac is slow cooked in small batches and carefully dehydrated to help protect essential nutrients while enhancing taste. Bil-Jac Grain Free provides guaranteed the levels of arginine, leucine, lysine and methionine--essential amino acids that help support a dog’s immune system and overall health.

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WETNOZ Arc Bowls

Petmate

www.petmate.com

Petmate's new WETNOZ Arc Bowls combine a vibrant color high-gloss melamine stand with sleek, removable stainless steel bowls. Dishwasher safe for easy cleaning, the Arc Bowls also feature a no-skid bottom. Available in single or double diners, two sizes are offered: small (5 oz.) and large (1.5 cups).

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Dogs >

The Bark and Activity Counter

Premier Pet Products

www.premier.com

Premier Pet Products introduces the Bark and Activity Counter, a problem-solving tool that helps determine trigger points for a dog’s barking and activity while its owner is away. The device, worn on the dog’s collar, records the frequency and duration of barking and movement, and then provides data in basic charts for easy analysis and tracking. The Bark and Activity counter utilizes pedometer-like technology to track activity, and is completely safe for the dog . The Bark and Activity Counter is compatible with PC and Macintosh operating systems, and retails for $69.99.

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Dogs >

Hi-Bo

Evanger's

www.evangersdogfood.com

Hi-Bio, from Evanger's, combines the benefits of raw food and the convenience of kibble. The gentle drying process of 85-percent meat and zero grains or glutens offers dogs higher moisture levels, making it easier to digest while enabling nutritional adsorption. Hi-Bio utilizes AllTech ingredients—SelPex, BioPlex, and LactoSacc—to help support healthy digestive and immune systems, and mineral bioavailability. The food is more than 85-percent meat based, using the freshest, whole, unprocessed meats, fruits and vegetables.

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Dogs >

SpaceDots Collar & Lead Collection

Cycle Dog

www.cycledog.com

Cycle Dog has introduced its SpaceDots collar and lead collection. The collars and leads are backed with post-consumer recycled rubber for quick-drying, no-stink solutions. Features include the Latch-Lock airline-style seatbelt buckle and Pup Top bottle opener leash attachment.

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Dogs >

Outdoor Dog Chaise Lounger

Refined Canine

www.therefinedcanine.com

Refined Canine’s Outdoor Dog Chaise Lounger provides dogs with a comfortable area to lie in the backyard. Its soft, waterproof foam cushion and protective overhang provides shade from the hot sun. The bed is hand-woven in a durable, waterproof faux rattan in an espresso-colored frame. Its light-beige cushion cover helps keep the bed cool and can be removed for cleaning. It is machine washable. The cushion is 28 in. by 73 in., and provides enough room for dogs of all sizes.

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Dogs >

Toss & Shake Rope Ball

Petstages

www.petstages.com

The Toss & Shake Rope Ball, from Petstages, is perfect for a game of fetch. A securely knotted rope surrounds its durable ball and a bell is safely enclosed inside the ball. The toy provides a combination of movement, sound and textures that appeal to dogs of all ages.

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SmartSticks

PetMatrix

www.smartbones.com

PetMatrix added SmartSticks and SmartChips to its rawhide-free dog treat line. SmartSticks and SmartChips are made with chicken, vegetables and other healthy ingredients. The treats contain a special vegetable layer that is fortified with vitamins and minerals to help supplement daily nutritional requirements. Both products are 99.2-percent digestable, which reduces the potential for intestinal blockages. Both products are available in Chicken and Peanut Butter flavors.

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Dogs >

Arm-A-Mals

Krislin

www.krislin-pet.com

Arm-A-Mals, from Krislin, are available in two characters: the brown gorilla and the orange orangutan. The center of each toy is a braided rope for extra strength and durability. The rope is 24 in. long and can be used for dogs of all sizes. Both of the character’s hands contain a squeaker.

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Dogs >

Travel Calm

Earth Heart Inc.

www.earthheartinc.com

Travel Calm, from Earth Heart Inc., is an all-natural mist that was created to help soothe restlessness and upset stomachs during all forms of travel. The mist is formulated with pure essential oils like lavender and geranium for relaxation, and ginger for stomach upset. The mist won’t stain or leave a sticky residue on materials or fur, and it can be used with puppies as young as eight weeks old. It is made in the U.S.A., and packaged in a BPA-free container.