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Virus Zero Air Purification System

Virus Zero

www.viruszero.com

The Virus Zero air purification system rids the air of up to 99.7 percent of germs and contaminants, including pet dander. The system, which is about the size of a coffee cup, uses Samsung SPi technology to send disinfecting ions into the air, cleaning it by disrupting and neutralizing the structure of germs and other contaminants. It reduces mold, dust mites, pollen, smoke, fungi and animal dander in the air. The system has been certified by the British Allergy Foundation for its ability to eliminate air contaminants.

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Perfect Portions Entrees

Sheba

www.sheba.com

New Sheba Perfect Portions Entrees are designed to provide a fresh meal with no messy leftovers. Each package contains two separately sealed, meat-first meals, side-by-side. The product provides a wet cat food option without the hassle of storing leftovers. Perfect Portions Entrees come in eight varieties—chicken, turkey, salmon, beef, chicken and liver, chicken and tuna, seafood, and whitefish and tuna.

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Cats Love Play Vibrating Mouse and Caterpillar

Rolf C. Hagen

www.hagen.com

The new Vibrating Mouse and Caterpillar toys, from Rolf C. Hagen, are fast, exciting and designed to keep cats engaged for hours. The toys have a furry surface that is safe and comfortable for pets but are also durable enough for rough play. They also squeak and have a tail for added attraction.

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Flitter Fly Toy

Petlinks

www.petlinkssystem.com

The Flitter Fly, from Petlinks, is a new take on electronic motion cat toys. This whirl-and-catch wind toy blows colorful butterflies and feathers around a clear bowl with a gentle fan that is safe for cats. Cats can poke a paw through the top opening or pounce on feathers as they fly out of the bowl. The fan speeds up, slows down and occasionally stops to captivate cats’ attention, and the timed auto-shutoff feature helps preserve the life of the included batteries.

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Meow Town Window Lounger

PetEdge

www.petedgeds.com

PetEdge has introduced the Meow Town Window Lounger as a favorite nap perch that gives cats a comfy, elevated place to sleep and up-close access to windows and an outdoor view. Four large, strong suction cups make it easy to install anywhere, without tools, and the sturdy wire-suspension system is reinforced for stability. The fabric perch is removable and easy to clean.

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Safe Cat Glow in the Dark Adjustable Breakaway Collar

Coastal Pet

www.coastalpet.com

Coastal Pet has debuted the Safe Cat Glow in the Dark Adjustable Breakaway Collar. The collar absorbs light during the day, even indoors, to glow all night. It is made with a pivoting breakaway buckle that releases if the cat gets caught, providing optimal safety. The Safe Cat Glow in the Dark Adjustable Breakaway Collar is available in 5 fashionable patterns, and it is adjustable from 8 in. to 12 in.

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Cat Playground

KONG

kongcompany.com

Kong’s Playground is a feeding and water trough and toy that will entice and occupy indoor cats. In addition to a feeding and water trough, the Kong Playground offers three ways to play. The toy includes a treat-dispensing wheel, bell ball on a track and a dangling catnip mouse. Along with mental stimulation, the Playground provides exercise for cats, even when pet parents aren’t available to play.

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Pet Zone Kitty Kicker

The OurPet's Company

petzonebrand.com

The Pet Zone Kitty Kicker, by The OurPet’s Company, keeps cats entertained and energized with soft fur and dangling “arms” to bat and swat. The body is filled with fragrant North-American-grown catnip. The Pet Zone Kitty Kicker also encourages wrestling and movement, inspiring the exercise cats need.

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Jackson Galaxy Base Camp Carrier with Mesh Tunnel

Petmate

www.petmate.com

The Jackson Galaxy Base Camp Carrier with Mesh Tunnel, from Petmate (petmate.com), encourages cats to play in and around a carrier and desensitizes cats to the stress of traveling inside the carrier. It is compatible with all Jackson Galaxy Cat Crawls, and tunnels can attach to up to three sides. It includes Base Camp Carrier and one Cat Crawl mesh tunnel.

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PetPace Collars for Cats

PetPace

https:

PetPace (petpace.com), a provider of wearable health-monitoring technology, has introduced a smart health and well-being collar for cats. Designed for use on cats over 8 lbs., PetPace uses non-invasive sensors to accurately and continuously monitor temperature, pulse, respiration, activity levels, calories and more throughout the day. The data, accessible to cat parents via a smartphone app, is then uploaded to a proprietary cloud-based engine, which analyzes individual historical and breed-specific attributes. If the collar detects any abnormalities, an alert is sent in real-time to the cat owner and veterinarian, allowing for prompt attention and treatment of the issue.

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Kitty Kush Catnip

Trust Fund Pets

www.kittykush.com

Trust Fund Pets (TFP) has debuted Kitty Kush Catnip, which features a built-in catnip grinder. The grinder bottle calls for cat owners to shake and grind catnip for their pet’s enjoyment. The design allows cat owners to deliver fresh, all-natural catnip, releasing the herb’s essential oils without the usual mess and “pinching” required with loose-leaf products.

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Country Chicken Catnip Toy

Imperial Cat

www.imperialcat.com

The Country Chicken Catnip Toy, from Imperial Cat, is a striped chicken-shaped toy that features Velcro seals, allowing cat owners to easily refill it with Imperial Cat’s Organic Catnip.

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Leeloo Cat Scratcher

P.L.A.Y. (Pet Lifestyle And You)

www.petplay.com

The Leeloo Cat Scratcher, from P.L.A.Y., is a reversible scratcher in an infinity shape that offers a cat an alluring place to scratch and lounge.

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Pet Zone Pounce House Cat Tunnel

The OurPet’s Company

www.petzonebrand.com

The Pet Zone Pounce House Cat Tunnel, by the OurPet’s Company, provides a place for a feline’s favorite pastimes, whether it is snoozing, running, pouncing or chasing. The portable Pounce House Cat Tunnel is collapsible for easy storage. With dimensions of 60 in. long and 10 in. wide, the cat tunnel provides ample space for hiding. It also features an adorable peephole for quick getaways. The vinyl tunnel has bright colors, and it is easy to clean and durable enough to withstand even the most energetic cats.

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New Scratch 'n Shapes

Imperial Cat

www.imperialcat.com

Imperial Cat has expanded its Scratch ‘n Shapes line. The new pattern options include: Brown Floral, Cheetah, Victorian Red, Paisley, Honeycomb, and a blue and pink flowered Country Cottage design. The line was designed to satisfy a cat’s need to scratch, while providing a unique space for cats to play, stretch and relax. Scratch ‘n Shapes are made in the USA from 100-percent recycled materials.

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Premium Choice Carefree Kitty

American Colloid Company

www.premiumchoicelitter.com

Premium Choice Carefree Kitty has added a bonus-bag promotion to its 25-lb. scoopable litters. Each bag of the company’s Solid Scoop Unscented, Fresh Scent Solid Scoop with Baking Soda, and Unscented Solid Scoop with Baking Soda will now contain 28 lbs. of litter at no additional cost. Premium Choice Carefree Kitty Scoopable Litter is 99.9-percent dust free, has low tracking and offers superior clumping.