Pet Business

Birds

by Robyn Bright on Jan 31, 2012

“One of the most disheartening phone calls a pet store can get is from an owner who believes their pet bird is sick and wants to know what they should do. Employees must be familiar with the signs and symptoms of bird illnesses if they are going to be of any help to bird owners. Early detection is key to obtaining an accurate diagnosis and the proper veterinary care for a sick pet. A bird…”

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Not Just Playing Around

by Robyn Bright on Dec 31, 2011

“Playing is a behavior we see in many animals, but it is the creatures that are considered extremely smart that seem to show the most play behavior. Parrots are, without a doubt, among the most intelligent pets kept in captivity and, in many ways, the most playful and most in…”

Selling the Essentials

by Robyn Bright on Dec 1, 2011

“One of the best ideas I’ve ever heard for getting new bird owners to revisit a store to buy food and accessories is to give them a lifetime guarantee on the pet they just bought. This may seem extreme, but the independent pet store that uses this policy has been…”

Something to Talk About

by Robyn Bright on Nov 1, 2011

““Mmmmmm…Mmmmmm…Good” was one of the phrases learned by a Green-winged macaw at my father’s store back in the 1970s, when a commercial of a well-known soup company used this slogan in its ads. Every time an employee gave the macaw a treat, it would say this phrase. Little did we…”

A Fresh Look at Marketing

by Robyn Bright on Sep 30, 2011

“For over 20 years, my father had an African grey parrot in his pet store; and like many greys, “Cher” was a great talker. People would come in just to talk her, and as the mascot for the store, she sparked many customers’ interest in owning a bird. Every pet…”