by Robyn Bright on Nov 1, 2012
“Want to sell more birds and bird products? The number-one way to sell more of anything is by marketing. Fortunately for the pet industry, retailers—particularly those selling live animals—have some inherently marketable features. Birds can be great marketing tools. My father Bill Bright, who owns The Fish Nook Pet Center in Acton, Mass., has always kept birds out on the floor in wire cages where customers can have direct access to them. Keeping pet birds…”

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by Robyn Bright on Sep 30, 2012
“Accidents happen. Even the most conscientious pet owners and retailers can experience an emergency with a pet bird, whether in the store, at home or while traveling. Knowing what needs to be done as soon as something bad occurs can, in many cases, be the only way to save a…”
by Robyn Bright on Sep 1, 2012
“Pet specialty retailers searching for a reason to devote valuable shelf space to wild bird products need look no further—recent statistics give all the evidence needed.According to the U.S. Fish and Wildlife Service, “more than 82 million Americans feed wild birds.” That adds up to a lot of people who…”
by Robyn Bright on Aug 1, 2012
“Years ago, when I worked as a veterinary technician, I was surprised how little nutrition seemed to come into play during the treatment of cats and dogs, unless it was an obvious dietary problem like obesity. When I asked the veterinarians about this, they noted that very little of their…”
by Robyn Bright on Jul 1, 2012
“The least favorite job of most pet owners and pet store personnel is cleaning the cages, aquariums, litter boxes and so on, but it is a crucial task. In order to keep our pets healthy, their environments must be kept unsoiled and fresh. Considering that birds are among the messiest…”