by Melissa Breau on May 28, 2015
“The American Pet Products Association reports that the average cat owner spent $246 on cat food last year.  Considering there are 85.8 million cats residing in U.S. households, the cat food market clearly represents a significant chunk of the more than $58 billion pet owners spent on their pets in 2014. Yet manufacturers give a mixed report when it comes to growth in the cat food category. Some say they have seen steady growth, while…”

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by Melissa Breau on Apr 27, 2015
“Most people do not look forward to visiting the dentist, but they still understand the importance of  taking care of their teeth. That is because preventive care, when it comes to our teeth, is half the battle. The same is true for felines—something an ever-growing portion of cat owners are…”
by Melissa Breau on Mar 30, 2015
“The cat category has been undergoing a quiet revolution. Whereas the cat aisle was once lined with blandly colored plastic bowls, boxes and carpet-covered scratchers—things pet owners would want to hide when company came over—today, it boasts a collection of thoughtfully designed accessories, with design options for every household and…”
by Melissa Breau on Mar 1, 2015
“While dogs have long been constant companions to their on-the-go owners, for many years, cats were left behind.  Although considered family members, cats were viewed as homebodies, with a reputation for being such poor travelers that many owners kept even veterinarian visits to a minimum.  But this is changing. “With…”
by Melissa Breau on Feb 1, 2015
“Cat grooming products have come a long way in the last few years, says Debbie Guardian, founder and president of Opie & Dixie, which manufactures all-natural organic and vegan grooming aids. However, a few years ago, sales of the company’s cat shampoo were so slow, Guardian discontinued the product, thinking…”