by Melissa Breau on Sep 1, 2015
“One of the perks of having a cat is watching them skitter and skid across the floor in pursuit of a toy—as the many cat videos that have captivated the public have shown, cats have the ability to provide endless hours of entertainment and laughter.Over the last 10 years, manufacturers and retailers have begun to recognize the trend, causing a shift in the footprint of the cat toy category within independent pet retail stores. “There…”

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by Melissa Breau on Aug 1, 2015
“When most pet specialty buyers think about exciting new products, they think of toys; and when they think about products where education is essential, they think of food. Cat litter, unfortunately, does not necessarily come to mind in either case.Yet to a cat owner, litter is perhaps one of the…”
by Melissa Breau on Jun 30, 2015
“The virtual jungle gym of sisal, carpet and cardboard found in pet specialty stores’ cat scratchers and climbers sections could make for any cat’s dream play land. For retailers, on the other hand, the category can be an important profit center. “Sales of cat scratchers are increasing,” says Gabriella DeSantis,…”
by Melissa Breau on May 28, 2015
“The American Pet Products Association reports that the average cat owner spent $246 on cat food last year.  Considering there are 85.8 million cats residing in U.S. households, the cat food market clearly represents a significant chunk of the more than $58 billion pet owners spent on their pets in…”
by Melissa Breau on Apr 27, 2015
“Most people do not look forward to visiting the dentist, but they still understand the importance of  taking care of their teeth. That is because preventive care, when it comes to our teeth, is half the battle. The same is true for felines—something an ever-growing portion of cat owners are…”