by Melissa Breau on Apr 27, 2015
“Most people do not look forward to visiting the dentist, but they still understand the importance of  taking care of their teeth. That is because preventive care, when it comes to our teeth, is half the battle. The same is true for felines—something an ever-growing portion of cat owners are recognizing and acting on. “Traditionally, cat people were considered cheap,” says Courtney Taylor, director of customer care and marketing at In Clover. So, she says,…”

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by Melissa Breau on Mar 30, 2015
“The cat category has been undergoing a quiet revolution. Whereas the cat aisle was once lined with blandly colored plastic bowls, boxes and carpet-covered scratchers—things pet owners would want to hide when company came over—today, it boasts a collection of thoughtfully designed accessories, with design options for every household and…”
by Melissa Breau on Mar 1, 2015
“While dogs have long been constant companions to their on-the-go owners, for many years, cats were left behind.  Although considered family members, cats were viewed as homebodies, with a reputation for being such poor travelers that many owners kept even veterinarian visits to a minimum.  But this is changing. “With…”
by Melissa Breau on Feb 1, 2015
“Cat grooming products have come a long way in the last few years, says Debbie Guardian, founder and president of Opie & Dixie, which manufactures all-natural organic and vegan grooming aids. However, a few years ago, sales of the company’s cat shampoo were so slow, Guardian discontinued the product, thinking…”
by Melissa Breau on Dec 29, 2014
“There are really only two times in the life of a cat that retailers can sell healthcare and supplement products—before a cat gets sick and as a potential remedy or treatment once the cat is exhibiting symptoms. In other words, these products can be useful any time in the cat’s…”